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0:00My question is in in regards to the correlation between content and context, right? So we said again the whole big thing here is that there's a community aspect in terms of content or whatever courses and all that stuff. Most or many communities have a starting point of quick win 10 days to this 90 days to that 10 kilograms and whatever. So if I'm looking at retention after that, um again it comes back to your question of oh I have to put more courses in more content.

0:32Um what would you say can drive more attention on a long term where the base of the content is framed in a in a time frame? >> I think you're talking about like promises. >> No, so like if I have a community 90 days to Yeah. lose 10 times. >> Like what happens on the 91st day? >> Exactly. Like how do you actually keep people? >> Well, it converts better, right? But it will also have higher churn.

0:58>> It's a trade. The more you promise, the lower the bar for saying yes, but also they have more they have less reason to say yes, and so they have more reason to say no, which means they'll leave. It's a trade. Like the perfect world is one where you say, "I will promise you absolutely nothing." >> And you should you should buy it only if you're this very rare type of person. and it may or may not suck. And if someone buys at that point, the likelihood that they churn is significantly lower than like I'm going to save your life in 30 days.

1:27>> So the expectation is significantly lower. That's just a trade that you make. >> Yeah. And in regards to the community being a factor like okay after these 90 days the community is what >> so two things. So one is the qualification piece that I was referencing earlier. Are they staying for other people? Are they staying for you? If they have to stay for you then you always have to be generating stuff to stay for everyone else. everyone else already does the generation on their own. [snorts] Um, the other piece, shoot, I had it. Oh, um, oh, so it's making sure that whatever problem you solved with the first 90 days, there's probably a clear problem that when that is solved creates well, when that first problem is solved, you create another problem like all problems lead to more problems. And so, as long as you're clear about what that new problem is, that becomes continuity. And so the the classic example that I've I've given that I've seen the people who have phenomenally low churn um inside of school that do create that are not kind of that are not high qualification but are actually high on the on the delivery themselves are people who have consumable uh consumable deliverables. So it expires functionally. So, it's like the the one-time thing, the 90-day thing, the course or whatever it is that you get to to convert people on the front end ideally should be sort of like a black box of like this is the system to do lose weight, to, you know, get your marriage fixed, to make money, whatever it is, right? This is the system, but the best in terms of uh decreasing churn and increasing stick is going to be I give you this thing one time, you learned it, but in order to run that machine, you still need to buy ink from me, right? you still need to get the hot list of wholesaling um you know real estate addresses that are new this week and next week they're going to be different and the 3D printing community which we saw like he had two or 3% churn monthly and it was because he would find his own team would scrape and figure out what are the top ranked 3D printing uh products that are selling right now and then he had already taught everyone how to do the 3D printing and so they stayed so that they could get whatever that news is so it's like how can I have that blend of educate education and news functionally that consumable and then that's if you're in a broadcast kind of community where you're the one providing the value and the deliverable that is what I've seen like works really really well if it's not hey everybody in here provides value for each other real quick I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times and so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through and I broke each these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick-andmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap, just enter your info, and it'll spit it right back to you. Offering.