Die 10 harten Jahre vor dem Erfolg durchstehen

0:00I call the Rocky cutscene, and almost every successful person that I have ever encountered has gone through not a month or a year, but many years of doing work without reward where they have to do things that other people find boring, and they have to sacrifice things that everyone finds interesting, that most people want to do during that entire season of their life. And they basically sacrifice a season of other things that they would prefer to do to do stuff that they would not prefer to do because of the one thing they want most.

0:34And that's the Rocky cutscene. And instead of lasting 5 minutes, it just usually lasts 5 or 10 years. You're going to lose sleep. You'll doubt whether it'll work. You'll stress to make ends meet. You won't finish your to-do list. You'll wonder whether you made the right call and have no way to know for years. This is what hard feels like, and that's okay. Everything worth doing is hard. And the more worth doing it is, the harder it is. The greater the payoff, the greater the hardship.

1:05If it's hard, good. It means no one else will do it. More for you. I think a lot of entrepreneurship and even personal growth is training yourself on how you respond to hard. Because in the early days, hard was ooh, stop. This isn't good. I should I should This is a warning sign. This is a red flag. I should slow down or I should stop you know, I should pivot.

1:30But the more I think about it as a competitive landscape, as I'm clear on what this path is supposed to look like, and these rocks and these dragons are things that I'm going to have to slay along the way to get the princess or get the treasure, I get happier about the harder it is because I know that no one else will follow. It's a selection effect. And I think if you can if you can shift from this is hard to no one else will be able to do this, then it it's it flips from being this thing that you're like, "Oh, poor me." to "Oh, poor everyone else who's going to have to [ __ ] try." Yeah. And I think that is so much more motivating as a frame for the exact same circumstance.

2:06Yeah, that's awesome. I was thinking a lot about the lonely chapter that we talked about the last time. That was the best, most powerful idea I think that we came up with. And if you see that basically being no shortcuts to what getting the thing that you want. There are ways to be more and less efficient. And there are ways to do things with more and less of a positive disposition, which can actually make the journey feel an awful lot easier.

2:35But ultimately, if you assume that largely everyone needs to go through the same challenges that you're going through. Every single difficult thing that you do is kind of like a massive wall that you need to get over. And you go, "Wow, [ __ ] I'm so glad that I've got over that wall." And think about how many people are going to be selected out. It's like the Hunger Games, you know? Think about how many other people are going to fall at that wall there.

3:02People only root for people who don't need it. Like, the amount of times when I was on my lonely path, where I was too different from the friends that I had, but not successful enough to be friends with the people that I wanted to be friends with. That's when That's when you want people to root for you. That's when you want people to support you.

3:27Once you've already won, people are like, "He's amazing. He's so good." But like, that's the time when you needed it the least. And so you always have to be the person who roots for you before everyone else does. And it's usually a single clap in the auditorium for a very long period of time. It is a slow clap that's just you rooting for you.

3:52Um And that visual, I think, is one that you can kind of take because it is People struggle to do things alone. And the path of the exceptional person is one of an exception, which means that you are not with other people. And rather than fighting that or bemoaning it, see it as an indicator that you're on the right path. Because if everyone else were cheering you on, then it means you're not in the right place because it means you're just like everyone else, and that's not where you want to be.

4:27Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through, and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at, and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.