Warum Anfänger kurz vor dem Erfolg aufgeben

0:00There's a quote that I love from Dr. Cash. I'll probably butcher it, but experts have more ways to win than beginners do. And so, if an expert goes into any setting that they're expert in, they have so many faster feedback loops that reward them in the moment before the ultimate outcome. So, if you're a master video editor, there's so many things that you can do that while editing, you make one change and then it looks right.

0:26You have a positive feedback loop. And so, I think when you're on the start path, you can't look at the outcome as the only positive cuz you will never make it. And so, the positive frame that I've always used is sure, you can have the external ones of like I like thinking about my first videos had like 13 views and I'm like, well, if I had a an audience of 13 people, I used to spend years pitching, you know, weight loss stuff to rooms of 13 and that was fine. And so, thinking about that way was helpful.

0:52But the the most helpful frame was thinking about who I was becoming as the asset that I was building. So, in real time, whenever I finished a long day's work, I was becoming more like the type of person who could work for 5 years without reward. And that would be part of the story I would someday tell. And some some of the biggest reinforces I've had in my life has been future casting the story that I would tell about the shitty period that I was in. Like I remember when I was sleeping on the floor at my gym cuz I didn't have enough money for two rents. And I was like, I will [ __ ] tell this story.

1:25And when I lost everything for the first time, I like I have the screenshot of the bank account. Like when I show it, people are like, oh, look, there's that thing, but they forget that there was a person who screenshotted it to be like, this won't [ __ ] happen again. And I think having a larger narrative of where you're ultimately going, one, gives you the vision of where you're like the one like knows where he's going, but it allows the dragons that you have to slay along the way, the hard things that you have to overcome to feed into the larger narrative of who [clears throat] of the story that you'll someday tell. And so like no one ever tells stories about the hero who made it all happen immediately and had no hardships. No one cares. Right like okay, you were born to a billionaire. Is there a story there? Not really. But everyone loves the story because we can see ourselves in the character and how much we hope to be like them. And it's the being like them, not the having what they have, that we usually like. And so reframing ourselves as the hero of that narrative in my harder times was what really got me through that and thinking I will tell this story to somebody.

2:33>> Have you heard Rogan talk about the be the hero of your own story thing? >> Mhm. Oh dude, it's is old now. I think this is maybe maybe even 10 years old, maybe 10 years old. Um and he's in one of his old he's in the LA podcast studio and he says imagine that you're in a movie and imagine the movie begins now. And you're the hero of the movie. Yeah. What would that guy do? Yeah.

2:58What would that guy do right now? Yeah. Because you are. I just got into business um so actually I just made the investment in school um and I was talking to Sam the founder and I said what? >> Sim. Sam? Sim. What's Sim? Sim, that's what he says his name >> Oh, yeah. Um and I was and I was talking to him and I said I want to give you the single easiest razor to predict my behavior.

3:26>> [snorts] >> And I said, whatever will be the most epic story is the thing that I will most likely do. And so often times the most epic story is not the shortest outcome to victory. It's the long saga that results in this big thing later eventually. And I was like if you ever want to know if you're like I'm not sure what he's going to do in the situation, just wonder what the most epic story to tell would be and that's usually what I will do. And I don't know if that's self-aggrandizing, but that's that's genuinely my razor for even making it is like the big decisions about okay, I'm going to sell Gym Launch. I'm going to I'm going to marry Leila. I'm going to slum it and live at the gym. I'm going to fly around and do turnarounds. I'm going to start this whole idea of a media company that just gives exclusively. Like how do it like how do I put all these together? It's like well what would be the most epic story? And I thought of this idea of just like when I think about who that story I want to tell is is this billionaire that documented the entire thing the whole way and just gave. Because I always thought I was like I wish that Elon Musk and and Warren Buffett and all these guys would have like and Jeff Bezos like would have just like I would love to have seen 1997 Amazon content.

4:44And a lot of the content in terms of like it it's getting five views. It's like it's okay because when we make it, they're going to come back and watch this. So I don't need them to watch it today. I want them to know that it's here when I do. And I think that had got me out of this the loop of it I I have to win right now. And then every one of them is just dropping uh a kernel or a breadcrumb for future me to refer back to. Real quick, if you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it.

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