Wann du ein Geschäft wirklich aufgeben solltest

0:00What's your framework for quitting things and moving on to something new? How do you know when you're quitting because you're being a [ __ ] Yeah. And how do you know that you're moving on from something that's no longer worthwhile? Man, so there's a there's a handful of questions that I think everyone faces that um you never know the right answer to. And so it's like how much is the right amount to invest versus consume is one of those answers like if you invest if you consume nothing and you invest everything into it to to tomorrow, you end up with a life where you enjoyed nothing and then you have a big pile of [ __ ]

0:31>> Delayed gratification in the extreme results in no gratification. >> Right. And so like there these are these are rather than either or's they're continuums and so to be managed more than uh problems to be solved. And so I think just from a a decision-making framework, that's number one. Um number two is so with regards to this one, which is do you push or do you pivot, which is how I I frame this question. Um pushing like do I push through whatever this hardness is and there's like something that's in sight that I think I can go to or there are fundamental things that have changed that make my original hypothesis wrong.

1:07And so I'm I'm I'm telling the the secret right now. Um but for me, I won't quit if no new information has come to light. And so if I say I'm going to do this based on these assumptions, if those assumptions have have still held, then it's a push situation. If there's new data that's come to light that changes the nature of why I'm pushing or the outcome for what I'm going to get from pushing or the way that I'm pushing is incorrect, then I would quote quit. But quitting has a lot of um heavy terminology in, you know, I'd say personal motivation masturbation.

1:49>> Pivot's much softer. Right. Because I think that everything is a pivot except for you stopping. And so I think even reframe like language matters a lot and I care a lot about language. And so like nothing is quitting unless you stop. And if you continue to pivot and you continue to push, either of those are activity. And so you will stumble upon something that does work, in which case do more of it. Um and so that has always been my frame, but it's I have an initial assumption or series of assumptions for a desired thing. So let's say I want to I want to build my social media brand. I say, "Okay, I believe that if I make, you know, content about things that no one else can make content about that is more higher-level business stuff than is out there because most of the YouTubers are YouTubers, not business people, there will be an audience for that." And in the beginning I will have fewer people who follow it, but if I make really good stuff, over time eventually people will tell people and I will get better making content and that will grow. So if I'm at year two and

2:45>> [clears throat] >> and it's and the thing is is like do I have leading indicators? And so like even in business stuff like we I don't need the outcome, but are there leading leading indicators that are telling me that this I'm on the right path? And so identifying ahead of time, just like we have a problems that we identify like, "Okay, if we succeed like people are going to recognize you in the street, you're not going to be able to go out as much." Like all these other these are problems that I'm going to have to deal with. Cool, I'm willing to pay for those. But what are the what are the things along the way that will tell me that even though I haven't achieved Mr.

3:11Beast-dom that I'm on the right path. And so I think having those little indicators allow you to keep taking steps towards the ultimate thing and continue to push. I mean I have a different um tweet which is that the world belongs to those who can continue to work without seeing the result of their work. Continue to do without seeing the result of their doing. And it's really the person who can do that for the longest period of time. And that's usually because they're still getting leading indicators. It's just that it's amounting to a much bigger mountain. And so like if you want to do big [ __ ] it takes a way longer period of time because the the easy [ __ ] the little hills, everyone conquers really quickly.

3:46I'm on time. I say please and thank you. It's like so [ __ ] what? And so like if you want to do something that most people can't do, literally just extend the time horizon on the things that most people can't weather. Like there's so much opportunity on the other side of being willing to persist for an extended period of time on the correct path without getting positive reinforcement from your environment. Like and the longer you can stick with something without that positive feedback loop in terms of the big external thing, the the the easier the opportunities are because so few people can pursue them.

4:15Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.