Die Wahrheit über kostenlose Testphasen

0:00I hate free trials. Uh but I mean we've been actually doing it for the past seven days. We've been getting 40 customers a day. Um we don't know what the number is going to be, but I hate to see my MR going down instead of going up. Uh but um what you guys think about free trials? Should I continue or >> Well, I like them when they work. [clears throat]

0:26>> I don't when they don't. [laughter] >> Okay. and it seems like you just need to wait seven more days and you'll have an answer. >> Okay, >> so just remember that when there's free trials, there are two conversion points instead of one. And so you'll have an increase in conversion on the on the landing page. And then there's another conversion that it's going to decrease by because you have the conversion into paid, right? And then the third vector, not to get this too complicated, is that people post free trial, I'm pretty sure we have the data on this, like post free trial, the churn is lower because they kind of already tried it out. Whereas when you make the first purchase and then you get in, the churn will be higher in that first month for non non free trial versus free trial. So you basically just have to put an Excel sheet together that says like number of people like it goes back to earnings per click. Like I was saying, if I get a 100 clicks to this page, this percentage of people take a trial. This percentage of people turn into paying customers and the LTV of that customer with the newer turn is X. In the other example, you already have data on this. We had 100 clicks. we get this many people who convert and the churn on that is this and then just reverse it to which of these numbers at the top is higher. So it's just math and you probably need to wait seven days.

1:31>> All right. All right. Um so should I stay for like the entire month to wait, you know, to get at least the data for my one month. >> Well, if you back out now, you'll never know, right? >> That's right. >> And then you'll probably wonder [laughter] >> because you can always go back, right? Like this thing is like you can always go back. If you find out, then you're like great. And you never need to think about it again. Yeah. So if you had a 4x increase in conversions, we just need to make sure that like let's say your conversion on the back is 50%. Then you still doubled your sales and those customers are probably going to stick longer.

2:00>> Yeah. But I mean I hate when I see them that they join the free trials and they they cancel right away. Some of them I I kick them out manually. Like >> we just have to do the math. If half of them cancel, you're still doubled. If twothirds of them cancel, you're still up by 50%. If threequarters of them cancel, you're net even. Now, the only caveat, not to add more complexity to this, is part of the reason you probably got more people to to convert is that when you say, "Hey, you can start my group for free versus, "Hey, go buy my group." You will get more people to click over. So, again, I'm not trying to like earnings per click is there, but there's also the other side of it, which is what's the cost per click. Now, you're organic and you you're probably not thinking about cost, but functionally it's like if you make a piece of content and you get three times as many clicks from that because your CTA is free, then that also factors into it. And I wish I could give you like just do free trials, but it just

2:53>> when Yeah. When [clears throat] we're at school HQ, talk to me and I'll pull up your stats on my computer. I want to have a look >> cuz especially how you're crushing it in Latin America. >> Yeah. I I started um school beginning of the year and then we have a rough months and everything and then we decide I was doing only YouTube and then I did my team decided to do Instagram as well and then in four months we went from 20 something to 100,000 in school and I mean community likes school a lot like even my wife asked me what is a school and I say just like Facebook for people want my my money but [laughter] it's looked like Facebook but I mean like it's like my customer, my clients are erasing the app from Facebook and using the school like it's it's a lot better.

3:37>> Well, congrats on going from 20 to 100,000. >> Thanks. And I have uh Thank you guys. >> Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

4:08And we've done this across software, physical products, uh, service businesses, brick-andmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap, just enter your info, and it'll spit it right back to you. Offering.