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Was du mitnimmst
- Erkläre Business-Themen so einfach, dass sie auf dem Niveau der fünften Klasse verständlich sind.
- Definiere Begriffe klar, sobald jemand ein Wort nicht versteht, hört er auf, dir zuzuhören.
- Beschreibe Dinge so konkret, dass man sie beobachten kann, statt vage Gefühle zu beschreiben.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Because I'm I'm looking at this at this book back there and even these ones. >> It has such simplicity in how it looks. Was that an intentional? >> 100%. I wanted to be accessible for like kids. >> So interesting. You don't like really see that type of simplicity these days. I feel like everything is just trying to be as loud as possible. >> I think the reason that my content has been has done disproportionately well is because I speak at a fifth grade level when it comes to business. Um, I'm talking to you guys, but like I'm talking like the generic business stuff.
0:32I'm like, we got to make it faster. We have to make it easier for writing copy, more good stuff, less bad stuff, right? And so, like, how do we make the time go from them buying to them getting shorter, right? So, I'll talk more in that way. Um, and that's our time to learn. But, um, I think the the content done disproportionately well because of that. And secondarily, because, um, I define terms as simple as that is. Like people use words that other people don't understand. And as soon as they hear a word, they don't understand, they don't understand the rest of what you're saying.
0:59>> And so defining terms that most people have that are amorphous. So it's like we said value earlier. It's like what the [ __ ] is value, right? And so actually breaking things down into things that you can observe. And so like all of my content is always focused on the observable reality. >> And so that makes a lot of things easier. So to your point about like man, I feel like it's like this feeling. I'm like totally what like how do you have this feeling? It's like well you have seen stuff that had good things happen and you saw stuff that had bad things happen and over time that cycle of this thing good this thing bad start to get imprinted and then you're like okay now I can just recognize patterns easier different words but fundamentally it's like how do I get how do I get good at brand it's like well you study stuff that did well study stuff that didn't do well and do more of the stuff that does well for related to whatever your industry …