Wie ich neue Fähigkeiten lerne

0:00What are the elements of business that you're most willing like sure I could learn this but do I want to spend time on this? >> So I approach all new things with the same perspective which you can you probably share with me which is the kind of the consultants perspective and so I started as a management consultant which we share this background and the way that I was taught is if you want to rapidly learn something in space and to give context on this imagine this back in time I'm 22 years old I go through my security clearance. >> No beard by the way. >> Yeah no beard. I have a so I I have to get a top secret security clearance so I get I pass that thank god you know I'm sweating bullets like what what did I do in my frat days? You know like I'm thinking this is like a huge you know deal to national security anyway. So I pass that and then I can't say which which armed forces but we go and do work for the defense department. And I was focused on space cyber and intelligence.

0:46And you know some of the projects that I can say this that we worked on was like basically mix of assets to kill the most bad guys the most efficiently right and the thing is is that there's overlap between different armed forces for similar style of let's just say killing people or gathering intel on you know bad guys. How do you at 20 years 22 years old go and say something that's impressive and worth $4 million for a project that you're on in 4 months? So it's like you start now 4 months from now you have to give a presentation to two two two stars and a four star general who have been doing this for their entire careers and then somehow manage to say something intelligent. So the way that they approach that problem is so the person who who does a you know puts the requisite out for the project we say who are the smartest people you know in around this problem. Yeah. And they give you five people. So you go to these five people and you interview all of them and then you say who do you know five people who are the smartest people around this and you do that for over and over and over again till eventually the same names keep popping up and you're like already talked to John already talked to Steve.

1:51And basically you have you kind of like mapped the the neural network of expertise and then you consolidate those notes into those buckets so you like re-code them and then you distill them down and then you make a pretty slide show. Uh that's like the very TLDR. That is what consulting is. And if you were the 22-year-old, you were the one doing all of the notes and all of the consulting. You're doing the calls, you're consolidating, yep, 100%. And so so I learned a very valuable skill set there and so I have approached every new endeavor using the same thing.

2:18To answer the question, um what are the things that I would say I will learn more about this or I won't, I think it depends on my first my first pass. So if I get into cuz there's some industries where I look at it and I'm like, this isn't that hard. Like some businesses I'm like, this isn't as bad as I thought it was going to be. Other ones I'm like, this is way worse than I thought it was going to be. And it's also like what problems come up and how equipped am I to solve them. So like I'll use an like like insurance for example. Right. I think insurance is really interesting largely because one of the biggest problems with insurance is cost of acquisition. Mhm. It's like it's a demand constrained business.

2:51Insurance is not hard to get capital for. Like there's tons of insurance companies that will that always All that to say, it's there. But that was like, oh, that's more interesting. And so when I have that like of the not now or later, like I put insurance in one of those buckets as something that like is also regulated but uh I'd say lesser than banks. Um and there's pretty amazing tax advantages that exist within insurance. >> you're you're picking these products that have to your earlier point extremely high retention. People need it. It's just people don't historically like it and acquisition's really hard and you're coming in and saying, well, I could help with the acquisition side.

3:24Oh, but people still don't really like it and there's like limitations in my ability to prove that right now because some of these things are regulated. Where the magic will happen is I'll find some nugget in there and this will just take time that I'm like, we can win on this. Real quick, if you were a business owner and you were not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the 100 million dollar scaling road map which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.