Coaching-Business oder Bildungsplattform: was aufbauen?

0:00So you do business coaching for wedding doing a million dollars run rate? Yep. And you want to get to 5 million in the next 3 years? Yes. Okay, and you said what's holding you back is sales conversion? I say sales conversion, your sales team says differently, but um >> [laughter] >> Which has been helpful, super helpful. I came in thinking it's a sales conversion issue, maybe it's not. What's your close rate? Our close rate is 38%.

0:29It doesn't sound terrible to me because I you know we just brought on a sales team in February. So it feels like you know, we used to sell all organic, now it's so much cold traffic. So apparently that maybe not it is my issue. But I I think it's our team. >> I agree with my sales team. Okay, >> [laughter] >> that's good. They're good. They're really So like not only did you go from warm traffic to cold traffic, which is an entirely different it's a whole it's an entirely different funnel. And so some of you guys who are organic and wanting to get into paid, I think we were talking about this yesterday.

0:58You're like I've all these all these referrals that are coming into my my clinic. It's like it's a different game. Like selling to cold it's like we're only selling one out of 10 cold leads. It's like yeah, no It's cold. Yeah. They don't know who you are. But as long as the math makes sense, who cares? Cuz there's way more of them than there are warm. And so that's the trade. But anyways, if you keep up. So basically what I want to do like my goal is to build Ramsey Solutions in the wedding industry. Okay.

1:23>> Every time you have him on the show, I'm like anxiously listening. Also, I would say that would be like also like building Jim Launch for the wedding industry, right? So the biggest thing that I have focused long term is do I want it to just be me, so kind of like Jim Launch would have been, or with Ramsey Solutions how they have you know Rachel Cruz does finances for couples and then they've got the doctor.

1:46And so with my industry it's like having coaches for venues, having coaches for photographers, things like that. It feels like I want to build an educational platform. Okay. Versus just a coaching business for myself. And I honestly don't even know what the next steps for that are. >> it long term or not? Sell, yeah. Mhm. >> [snorts] >> Well then if you do want to sell long term then bringing in other kind of personalities to your point is pretty much the way that you're going to probably have to do it. Yeah. Um The really cool news that wasn't like available 12 months ago even is the AI avatars. And I think I would like really strongly consider just building out a team of AI avatars. Oh, that's interesting. Yeah, it's pretty nasty now. Like it's very good. Yeah, so instead of having focused coaches in all these different areas, a podcast network and all that.

2:37>> what they're supposed to do for each of those niches, right? >> Yes, yeah, I currently coach on So you could build out the education for that and just feed it into the avatars. Now you have an entirely AI driven business with avatars that won't cheat, won't sleep with each other, won't you know >> [laughter] >> you know, won't go work for a competitor. Like all of that is just done. Yeah. Um so I actually really like that. And the really cool thing if you want to is that you can build it off of people that you know. You can train the avatars and just license their likeness if you want to.

3:04Or you can just do it from complete scratch. Either way it works. Yeah, then I don't have to deal with so many people though, which is great. Okay. >> Yeah, but no, I don't think your sales constrained. >> [laughter] >> Yeah, okay. Thank you. So if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's where my team spends two days with you to identify the thing that's holding your business back. And so if that sounds good, then click book a call and if you're a fit, we'd love to potentially see you out here in Vegas.