Bad data leads to hard debates.

0:00So, you got more unqualified people by adding friction to your process. >> Yes. >> That makes no sense. >> Well, they get disqualified if they don't >> That's That's good, right? That means the percentage of qualified on the calendar went up, right? >> No, not necessarily. Uh well, >> How? Hold on. Hold on. What are we talking about here? No, no, listen to me. Listen to me. How is that possible? >> I'm a medical doctor. We specialize in mental health. Currently, we're at 3.8.

0:25We'd like to get to 10 mil. We have a funnel that has an application with questions that qualify and disqualify. So, what's happened was that we ended up getting a lot of uh disqualified >> So, you had too much flow. We added friction. That increased the quality of the throughput, but then it decreased the amount, which means mission accomplished. The next thing we have to do is drive more in the front end so that we can have a higher absolute amount of throughput that's all quality.

0:53Easy Easiest thing you can do right now is email all of your existing customers to figure out what type of content translates to quality, not quantity. But, the real unlock for you is going to be paid ads on either Meta or YouTube or both. I think that Meta will be easier for you to crack even though you have a YouTube audience because those people also have Instagram and Facebook accounts. Find the shorts that are save-worthy rather than share-worthy.

1:18So, the type of things that are like lists of of processes. Those are typically going to be the ones that have the highest purchase intent. So, look at the last year. Look at the one that has the the highest saves to likes percentage. So, the most saves and run the top 10% of those as ads on Meta and then direct them down the funnel that we just fixed. We fixed one problem. Now, we have the next one. Yeah, perfect. You got this. >> [laughter] >> Thank you so much. >> You bet.