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Acquisition HQ Workshop · MoreMozi

Marketing einer Immobilienfirma skalieren

Workshop-Mitschnitt zu der Frage, wie eine Immobilienfirma ihr Marketing ausbauen kann, um stärker zu wachsen.

Personen
Alex
Kanal
MoreMozi

Alex Hormozi

Mehr Details
Format
Acquisition HQ Workshop
Dauer
2:45
Herkunft
MoreMozi Videos
Originaltitel
Helping a Real Estate Company Scale Their Marketing
Transkript
Volltranskript auf dieser Seite

Was du mitnimmst

  • Vor jedem Marketing Trick zuerst jeden Schritt im Verkaufsprozess einzeln optimieren und das Team schulen.
  • Viele kleine Verbesserungen im Trichter summieren sich zu großen Sprüngen, zum Beispiel von 28 auf 38 Prozent.
  • Fortgeschrittene Firmen unterscheiden sich von Anfängern nicht durch Tricks, sondern durch saubere Basics im großen Maßstab.
  • Einzelunternehmer sind oft automatisch profitabel, weil sie noch alles selbst richtig machen, Probleme kommen erst mit ungeschultem Personal.
  • Günstige Zusatzleistungen wie eine Krankenversicherung können Mitarbeiter stärker binden, als ihr Kostenwert vermuten lässt.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

3 Abschnitte

0:00Unternehmer/Gast I would probably first focus on I mean this is going to sound boring but conversion rate optimization and training the team. If I were to like buy the business tomorrow, I would do fundamentals baseball ground zero. I would literally look we look at every single conversion point cuz there's a lot. It's not just like did they pick up, did they do a deal, you know, there's like 20 between there. Exactly. And so it's like all we do is we literally just look at every single one of them and just try and tweak six or seven things and we get it from you know 28% to you know 38% from like three or four things and it's like okay now our next one we're at you know whatever it is 50% we think we can get it to 65 what's a 30% jump and so we literally just add up every one of these percentage points now all the funnel stuff for sure I think you can optimize all that stuff but like honestly this is for everybody like the thing that advanced businesses do that beginner businesses, I'm not calling you a beginner, but I'm saying in general, miss out on is that like the advanced businesses just literally don't [ __ ] up the basics and they just do it at scale.

0:59Alex Like that's really it. Like if you had a single solarreneur business, they're always super profitable for the most part unless you're an idiot. But like most solarpreneur business, one guy with two helpers, it's hard not to make money because you do everything right cuz you're the guy. And then you hire some people and you don't teach them well and they don't do everything right and they're not incentivized to. And then you're like, I need to do all this fancy [ __ ] It's like if you literally just did what you were doing at scale, you would be super advanced. So realistically, because I don't know this space as well as you obviously is I would just ask for like what are all the things that suck about this process for you and then look at all the ones that I can control for and put hard costs for solving them and wrap it in cuz that's the thing. It's like so I'll give you a simple example like um so like healthcare as a like great arbitrage for a business owner like some people are like I want to keep my job because this place pays for my healthare but that place might pay $400 a month for that person's healthcare and another company's offering $15,000 more per year but doesn't have healthare and the person's like I got to keep my healthare retention tool they pay five grand a year and they save 10 because the person's like I can't lose that because they haven't priced it And so there's probably things that that that and this is what no other wholesale is doing cuz they're all lazy, right? Is you think what are all the other costs that you're going to incur? Well, did they and this is where you sound like the more educated person on the phone. You're like, well, did they talk to you about this cost and this cost and this cost and this cost? And they're like those bastards. You're like, right, we'll cover all that or whatever. You know what I mean? And it's like the cleaning and the blah blah blah all this other [ __ ] And you're like, and if you know, if you can hard cost that and look what it is, then you can wrap that into your offer and you can make it irresistible by covering the next problems they're going to have.

2:40Alex >> That's if I wanted to come in and win there, I would try and win something like that, right? Are you interviewing?