Immobilien-Bildungsbusiness auf 3 Mio. Umsatz skalieren

0:00Unternehmer/Gast Alex, uh my name is Henry. I sell uh education. I teach people how to fix and flip uh mainly the Hispanic market. So, it's only in Spanish. Uh we did 1.3 mil last year. Uh second year in business. And we want to do 3 million this year. Cool. So, with the more better new, right? Right now, uh we only do two events a year. Big events, 600 people. And we upsell to a high ticket, uh 12,000, right? And we convert 20% of the room more or less.

0:28So, the 80% that went to that room never sees me again. I never sell them anything again. Okay. And well, that 20% they bought my high ticket. The mentorship is a year. Sure. And after that, I don't sell them anything ever again. Okay. So, uh more better, do I just do more of these events and like never-ending looking for new customers for the rest of my life or

0:53>> Well, should I focus? No, you're good. You're in education. Yeah. And education graduates people. Yeah. >> That's how education works. So, if you look at the education system overall, the way to create continuity in education is just always have something else to learn or to teach. Right? Like first year, now you're an undergrad, now you're a graduate student, now you have a master's, then there's a PhD, and you get a second PhD. Right? Like you just you just keep young people just become endless students. And so, do you want to sell the business eventually or do you just want to make money? Uh make money. I mean, we're not

1:20>> No, it's fine. No, I I prefer the truth. Um yeah, I mean, the easiest thing to do is just double the amount of venture you're doing. Either just do you can either go one a quarter or you can do two at 1200. And would you travel or just stay in where I'm at in Miami? >> Is that where you run them now? In Miami? >> Yeah, I do East Coast, West Coast. Yeah. Yeah, maybe Texas or something. >> Yeah. Okay. So, Henry is at the productized stage, and the issue that he's dealing with is that customers have nothing else to buy and sure enough, literally right there, first line, and he says it himself, all right? And so, in order to graduate, he has to connect his customer success to product and then make something new to sell them, which is the back end. So, I recommended he follow exactly that advice. Um and create either uh a higher level thing or if he wants to build out uh continuity that actually sticks, maybe consider downselling something that's maybe a cheaper annual fee uh for continued access uh to some of his services and events. But, the big picture though was what does he want to do? Now, if he just said, "I want to sell this company," then we have to create some sort of revenue retention so that it becomes valuable. But, for him, he was like, "I just want to make more money." And so, then the obvious answer is like, "Cool, then just do way more." And so, instead of just having the two events on one side of the US, put two events on the other side. And just like that, you can double the business with really no operational risk whatsoever.

2:36Alex I mean, you have a really simple solution. Like just run the same playbook more times. If I would if you were like, "I want to build a more viable business," then I'd say take the year to figure out revenue retention, which is how do I get these people who pay me $12,000 to pay me another $12,000 or how or pay me $30,000 next year. Or even downsell them to something that's $5,000 a year, but they stay. Right. And focus on retaining that top tier that paid me the high ticket. Yeah, but I think considering for the model that you have, downselling the upsell, um I actually like a lot. Okay. So, if they paid you 12, maybe they'll stay for 3 year, 3 to 5, Mhm. um just to have access to the network and some of your vendors and the stuff that you kind of like provide.

3:17Um And I think that's something that people would be far more likely to stick with. And so, then you can basically think about your business as from a zooming all the way out perspective is that the $12,000 is actually like going to like offset CAC, uh which is like you could break even on the $12,000 if you know that someone gets it into a $3,000 a year membership, that's pretty much all margin that doesn't leave. So, it's like that allows you to spend way more than your competition cuz they need to make money on the 12, you can break even on the 12. And then, you just have this stack of $3,000 bills that just keep stacking up.

3:47That's like low low effort to maintain. Got it. Make sense? Yeah, it's good. But yeah, the nice thing is that you're honest about just wanting to make more money. Makes this a lot easier. >> Yeah. Yeah. Yeah. Don't say I want to make an impact. So, big picture, he's in education business, and education businesses graduate customers cuz they teach you. I mean, if you do a good job, you graduate. That's kind of how school works, right? And so, the real continuity in education is just more education, right? Look at college, then you have a a master's, then you have a PhD, then you have a double PhD.

4:13And then you're just crazy, you know? All right. And so, the point here though is that he could try and build a recurring revenue stream from this business, but in all likelihood, his goal was just to make more money. And so, why add complexity if that's not his goal? So, I was like, "Cool, just run more events and do them in different areas so you attract different customers." So, if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. And so, my team spends 2 days with you to identify the thing that's holding your business back. And so, if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.