Software für Fitnesscoaches: Weg zur Million im Monat

0:00Unternehmer/Gast I sell GoHighLevel to online fitness coaches. I would do 2 million in revenue and we'd love to be at a million a month. >> Okay. >> This is what is stopping me. >> So, what is stopping you right now? Why can't you do more with what you're currently doing? >> Yeah, we we basically developed and built up a better product cuz we had terrible retention. >> You had terrible retention. >> Terrible retention. >> And now you have good retention? >> Yes, so we >> What's your turn now? >> Uh 7%. >> Monthly? >> Monthly.

0:26Alex >> Okay. >> Over 9,000 LTV. >> Okay. What's CAC? >> Uh 605 to 4.6 to 1. We spend like >> So, it's like 1,500 bucks. Okay. >> Yeah. >> Cool. Got it. Um so, how do you get customers right now? >> Uh we have 40% [snorts] come through strategic partnerships of other mentors business sending their clients to build out the funnels. >> Okay. >> Um and then organic. And I would say the last piece is actually the Meta ads or Instagram ads.

0:53>> Are those working and profitable? >> Yes. >> Okay. So, two of those are reliable. Word of mouth will just put a pin in for now. So, fundamentally, why can't we either do more Meta / Facebook ads or more strategic partnerships in terms of the outreach required to get more of these people on board? >> Yeah, we totally think that Meta's the way to go. We used to do it. We turned it off. >> Cool. Okay. >> My real question I think on that is how do I make the CRM sexy on the front end to get somebody to actually inquire?

1:24>> Are the ads working right now? >> I wouldn't say we're spending enough to say yes. >> What are you spending? >> 2,000 a month. >> Oh, okay. So, yeah, that's >> We just have them on. >> Yeah. Got it. Um rule of thumb for everybody, just side note, um I can't really test a campaign unless I'm willing to spend 2x my target CAC as just a test of whether this works or not. So, it's like if my target CAC is 2K, it's like if I don't spend at least 4K, it's like you can't know anything because the cadence of feedback is so slow on 2,000. It's like every 2 months, you'd be able to get like a sale inefficiently. And so you would cuz I'm I have to be willing to spend more than my target CAC so that I can then get it efficient, right? Assuming that I'm going to literally knock it out the gate on the first shot is unlikely.

2:09Um okay. So, from an offer perspective, uh what problem does GoHighLevel stuff solve for the online fitness coaches? >> Uh we we really break it down into four different funnels. We have basic ManyChat killer. We have the link in bio, which is your lead magnet. We have um our application process, yeah. >> Which is like you have followers, like want to turn your followers into customers without DMing anyone?

2:36Alex Like it's going to be the automate It's going to be the pain of st- being in the DMs all day, I would imagine. Um they're all online fitness coaches? Yeah, and I'm guessing most of them are on Meta or IG or whatever is their primary way of getting customers? >> primarily. >> Yeah, and then maybe some like 20% on LinkedIn doing, you know, busy executives, whatever. >> Yeah, I would say none of them actually are on LinkedIn. >> Okay, so it's just IG. Yeah. So, I mean, at least you have a very targeted avatar. So, it's like, "Hey, you having trouble turning your Instagram followers into customers? All of this can be automated. We'll show you in 7 minutes how to do it."

3:09Alex And that's the that's the lead magnet. And then it or it's a case study of somebody who had ideally 7,000 followers and then was able to get to this many sales per month. Intimidating. Um that's what I would That's what I would That's what I would lead with would be like, "Here's five different coaches who all have less than 5,000 followers who are all able to get five clients a week." Right? That's not sexy, right? Um just using our automation. That would be my angle. But fundamentally, it would just be like, "Boom, five case studies. Let me break down each of these." Um and each of the five would be represent different uh psychographics or avatars. So, it'd be like, you know, uh jacked uh white bodybuilding dude. And then it'd be like, "Skinny vegan dude who's uh older and black." And then there's Asian girl vegan powerlifter and then you know moms over 50 lady like all of them have their own niches and I'll just show that it cuz everyone's concerned after you say hey I'm an online you know CRM is will this work for me and you just have to be like yes it will work for you.

4:07Alex And so that would be basically the representative that I would use there. That's what I would do as my first shot. But then yeah, VSL, sales call, close. Trying to accelerate as much of that cash up front as you can. This is a this is like a bingo bango money mango type type play. >> No, for sure. Yeah, it was um >> What parts what part worries you? >> Um I don't think any part worries me as much as just we're not a mentorship group. >> Yeah.

4:32>> And so trying to sell the CRM with the the automation process more so than like another >> Yeah. >> guru if you would. >> Mhm. >> Um but just trying to find the right messaging. We know that's this is where we're supposed to go. The idea was like before I just tried and figured it out like >> Yeah. Well, I'll tell you what I did when I had an identical business. Um with Alan, it wasn't just online but it was it was brick and mortar primarily but same same idea.

4:55Me marketing directly to SMBs sucked. Um and so I just marketed to agencies. And so to your point like you're not a guru, you don't want to get in the guru business. I didn't want to be in the SMB guru business. I just found the people who had agencies that were Cairo agency but you know whatever agency and I said hey use my platform, I'll do this [ __ ] that you don't want to do and then they constantly would have clients coming in and out but the people but they stuck with me for less.

5:24>> So you're saying we should run a from an ad strategy campaign to like your business >> gurus >> business mentor bubble. >> Yeah. If you're a fitness business coach hit me up. We'd love to do this stuff all for you and we have stickier revenue than you do and so like the pains for those people are aren't you tired of giving people the keys to the kingdom and then having them leave 3 months later? Right? Wouldn't it be nice to have some recurring revenue that would actually stick year over year over year? Imagine if you could have customers from 3 years ago or every customer you've ever sold in your whole life still paying you, how different would your business look?

5:56Alex Probably materially. Each of those are probably hooks that I would test. Right? And I don't know which one would work, but one of them would. And then that as soon as I know, then crank. Cool. But I would probably go there, especially if you're like cuz what will happen is if you actually go straight to the quit fitness coaches, they'll be like, "Great, I have this thing. How do I get leads?" And then you're like, "Fuck." >> Yeah, it's a whole another process. >> Right. Right, so you'll end up having to get into that when in reality the people you have to you have to meet customers who have the problem to solve.

6:26You don't want to generate demand, you want to channel it. >> Yeah, it's the coaches that normally already doing 10K or ideal clients. >> Great. Um I don't know what the LTV to CAC difference between the two would be. I I can tell you that I know like on our side with Alan it was absurd when we went one level up. >> Yeah. >> So, just going to because it's an agency, it's like I could acquire an agency for like $5,000 and then the agencies would pay to onboard with us and they'd pay 25,000, number one. And then number two, then each one that would onboard, let's say they had 50 customers, they'd pay 1,000 per customer, so we got another 50 grand. And then we had the recurring, which on the back end was like 30% of top line. So, it was a super profitable model for us, but it worked for them because they didn't have to do any of this back-end [ __ ] which we did. So, if I had if I had to like how do you get there faster, would probably be just go up one level of Um but when you do that though, realize you will now serve two customers.

7:20>> Mhm. >> You'll basically have to have like a a customer success manager for the gurus. And then you'll also have to have, you know, success on this side to make sure the customers are happy. So, it'd be two-sided. >> Okay. Thank you. >> Yeah. >> If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.