Sales Page Review: Online-Fitnesscoach

0:00Unternehmer/Gast But let's dive into uh let's dive into some page reviews. So, this is gonna be a little bit new. Um I've got a big list of pages. I'm gonna see how many we can get through. Um and then we'll go into cues. Sound good? All right. Fantastic. So, uh let's let's dive in here. All right. So, uh overall this looks simple. Let's see here. Sounds good. Uh some testimonials.

0:24Great. This is neat. Strength fitness. Got it. Got it. Got it. So, if I were if I were to if I were to do a tear down of the page, um first off is I'd consider having a video here that kind of walks through the major components that you talk about inside of what's included. And so that would just be like, hey, like this is what we do with the workouts. Let me show you what the workouts look like.

0:51Alex Let me show you what the section on nutrition looks like. Let me show you what our uh meal plan looks like. Let me show you what the community inside and some of the challenges with people who are participating. Um let me show you the the network that we have. So you can show the the group the number of people that are at it. Um some like recovery techniques. So you can just show the show the section that you have in recovery and and show that stuff. And then I think this will be super super uh valuable for a lot of people. So this would probably be one of the ones that I either either I do it right off the top in the beginning or I would close with it. So it's like I either want it to be the first thing they think of and be like whoa this is really cool. Or I would want it at the end. So, it's something called peak end bias in terms of videos is that people from the peak of a video, the peak emotional state, and they remember how things finish. And so, I would want to either have it sandwiched to the front or the end.

1:35Alex Number one. Number two, I think that these slides right here are I think they're they're they're potential like wasted opportunities maybe a little bit strong for what I'm saying, but I would want to show like this is great. Like this is really good, a little bit harder to read. So, I might use fewer of them and highlight the parts that I want someone to read. So, I want to direct someone's eyes here. So, I might have three that I think are the best. And I would highlight the portions of text because like the person's going to like if you ever watch screen recordings of people doing stuff like they skip around really fast. And so, you want to just make sure that you like here it just says is if I were to click through this, I would just say people say nice things and then I would just move to the next one. Like I wouldn't even read it. I would just know people have said nice things. So, I'd rather pull out one to three really meaningful ones um to write off the bat. Um the video would be first, that would be second, or I'd highlight it. And then these each of these tiles I think should represent images from these things that are included. Right? So, if we're thinking about this from a features perspective, it's like the video does the overview with a voiceover of all the things, right? And I think fundamentally you just want to say here's what you get like just very straightforward and here's what it's going to help you solve so that you can very simple process like we have this so that you can't have benefit we have this so that you can avoid bad thing we have this so that you can have good thing we have this so you can avoid bad thing right it's more good or less bad that's fundamentally just sales how it works and if you think about value overall you think how do I make it faster how to make it easier and how to make it risk- free or how to make it guaranteed so those are the elements that you want to be mentioning when you're talking to the bullets so Does this thing make it more guaranteed that they get the result? Does it make it faster that they're going to get the result? Or does it make it easier for them to get the result? And I like to emphasize one of those three points when I'm making each of the bullets. Now, with this, you have you have healing, you have some elements, you have discipline and focus, you have I'm guessing some sort like you have training. So, you've got like muscle elements. So, there's a lot of basically solutions being presented here. And I'd want to boil it down to like what the main outcome that they're going to get is um from here. So, TLDDR video first, the structure of the video I went over already. And then each of the tiles I would use to highlight um one key thing.

3:48Alex And so, now that I'm talking about this out loud, I would have a picture of the stuff and then I would have one testimonial super laid over it about that thing. So, it's like, here's the meal plans. And then there's Sarah saying like, "These meal plans are so amazing. I thought it was just going to be some generic on the internet, but these actually really helped me out and have made fitness so much easier for me. Boom. That's the testimonial highlighted. Great. Next tile like uh workouts, right? It's like, hey, and then obstacle will probably be like, can I do these at home? So, someone's like, I thought I was going to need a gym for this, but I actually can do these at home, and they're really challenging, so I think I'm going to have like, you know, a year plus before I'm going to be able to do some of the more advanced stuff, but it's really nice because he regresses it down to somebody who's at my level, who's just getting started.

4:33Alex Great. That's the testimonial around the feature. So, it's like feature, testimonial, or feature, biggest obstacle. And so, I would think about that when I'm going through each of these tiles uh to make it more compelling in terms of the actual words themselves. So, let me pull this page back up because I'm still looking at you guys are looking at my face. Um I like the prices going up uh soon thing. I think that's great. Um okay, this is fine. Um let's see here. Workouts. Yeah, this is more or less the bullets. So that's fine. Um I I would I would maybe consider like I said I mean this is at the end I would probably start with this one because it's super compelling like direct access just for everybody here like access is what groups approximate like they basically instead of getting one-on-one with you they get one to many with you and so you want to show any degrees of access that you are providing that this looks like it's one to one to one um you want to show that. Now, it might just be like responses from the master or whatever. Um, but you want I would want to hit with that first because I think that would be really compelling. Um, and yeah, these things are are nice. So, yeah, I think I think fundamentally the words look okay, so I'm good with that.

5:45Um, I I don't I whether the emojis or not do anything, that's something that we can probably figure out at a mega level. Whether bullets or check marks work fine, whether each of the individual emojis, do I think it's going to have a huge effect on the conversion? Honestly, probably not. But I think the fixing this stuff would be the thing that'll drive the most throughput in terms of uh conversion optimization.