Too Many Avatars

0:00I run a video business. Currently, we're only doing like 250K a year. >> What kind of videos do you make? >> Like a range. Depends on what the client needs. So, it could be recruitment, could be promos, could be a content package. >> This is great because there's there's one of four problems that most businesses get stuck on and then they stay stuck until they figure it out. And you are in one of them. You're selling the wrong avatar or you have too many avatars. You need to pick an avatar. And the fear there is if I narrow down who I'm serving, then I'm going to lose my business because I have to say no to money, right?

0:29>> Yeah. >> But the thing is is that most of these kind of rock and hard place scenarios, uh, you have to lean into the the hard part, which is there is one of these customers that you've served that you provided the most results for in terms of from a monetary perspective. And so if you got really good at making video sales letters, for example, there's a huge amount of money that companies will pay for that type of thing. My honest advice is that you need to couple your ability to edit and shoot videos with an additional knowledge set. And so that means you need to understand the video stuff and social media. You need to understand the video stuff and ads or you need to know the video stuff and selling. And if you do that, then all of a sudden you're no longer selling videos. You're selling a result as a consequence of using a video. And then when you sell off of that result, your price can just basically go off, go through the roof.