Warum Alex Hormozi das UFC Hauptquartier gekauft hat

0:00What was the logic behind buying that UFC building? >> That's dope. >> It's pretty. [laughter] Yeah. It's a lot. That's a lot of space. But to go from someone who's kind of working from home >> remotely to getting a full-on office space that it's massive. >> Yeah. Yeah. Yeah. Yeah. Um >> how many square feet was that? It was like 12,000 ft. Something. >> It's three floors of 12. It's 36. >> 36,000 ft. >> 12. Yeah. It's It's part of the part of the grand plan. part of the grand plan of uh of what what what I'm investing in. Um so we're we're investing heavily in media. Um and so that's going to have a ton of studios uh inside of it that we're actively building out right now. A ton of different sets for um different types of content that we want to be putting out uh with higher quality and higher frequency uh in the future. And so that's that's what, you know, that's that's what I'm that's what I'm building towards. And so, uh, having a place where all of my team could sync up and, um, I could I could attract talent to come, you know, here to Vegas is is kind of what we were what we were shooting for.

1:03>> So, what's what's the grand plan with with content? >> Are you trying to like take people under the Hormosi brand or >> No, I actually I'm actually going to do more uh me personally. Okay. um and Leila and just we're it's more that we're going to we're going to be facilitating more types of content rather than more talking ads. Um because as much as like my quote brand has grown um that's actually still been the result of like a half day a week um or every other week of actual filming and the rest of it is just the the the awesome team that we have that knows how to cut, distribute, repurpose uh content across different platforms. So, um, but I actually want to increase inputs, um, into the machine and, uh, in order to do that, I I thought it would make sense to to make this type of investment.

1:47>> Yeah. But 36,000 ft. >> Yeah. Well, I want a massive gym. I want a massive gym. So, that's like floor one basically. >> A whole floor 12,000 ft of gym. That makes no sense. 12,000 ft. >> It's a big commercial gym. Well, half of it,000 the bottom the bottom floor half is park. >> But there's no but there's there's going to be a commercial. Yeah, 100%. >> Yeah. But still 6,000 square feet of gym. >> Yeah. >> There's no way there's enough dude. There's machines. >> No, I I barely can fit anything in there.

2:13>> How? >> I I like equipment. I'm a I'm a connoisseur. I have a I'm an afficionado of gym equipment. >> But I feel like you could probably get 99% of the same result. >> Sure. >> With 2,000. >> But this isn't this isn't a utility question. This is all This is all uh what Alex wants. This is this is my purses in my in my Coco Chanel. Like she could have a plastic bag and carry her [ __ ] but like she wants a Chanel purse. Like I could just have one shoulder press, but there's three different brands that make different ones that I like for different reasons.

2:41>> All right. There is one question I have. Um there's a space in that building, I think, where there's one of those like roll up things that goes into a space. >> What What's your purpose with that? >> That's just parking. So I said like that's the bottom floor is half is uh is is >> I thought there's but there's one where it's kind of like a bit of a it looks like a bit of a warehouse. >> Yeah, it's there's the rollup door. That's the whole that's the bottom floor. Yeah, there's the roll up and then you've got all the parking and then I mean it has all the pillars. What would it take for the iced coffee hour to be able to, you know, get an office space in there?

3:10>> Got to take it up with Ila. >> Ila said that she would do she'd do it for free. [laughter] That's what she said. >> Definitely. She said she don't ask. Don't ask. Don't ask. [laughter] But she said, "As long, it's okay. >> We've already prepared it." >> No, I'm I'm stoked about it. But to answer the question, um, like I want to I want to there's I don't want to spoil anything, but we have a bunch of new shows that we're going to be putting out, new types of content, um, new new characters that we're going to be bringing in uh, to the content. Just a lot like a lot of really cool stuff.

3:42Like I was super inspired when I went out to see Steve Dave Dave Ramsey and his whole setup. >> Really? >> Yeah. >> Yeah. What was it what was it like for meeting Dave Ramsey? >> It was great. Dave's I mean Dave was exactly the same. You know what I mean? As I expected him to be. I mean, my whole interview, if you I don't know if you saw it, was uh was all about business. Yeah. Like I just wanted because like he does he always talks about personal finances and savings. He kind of has his like his buzz his buzz things and I wanted to like try and >> avoid those to get to like how how does Ramsay solutions work and kind of like what what were some of the strategic decisions that he made that that led him to there. Um the thing that I find really interesting is that he has somehow managed to have an education and information business without being seen as a scam. And I find like think about anybody else who sells a course, coaching, events, and an app. Like that's that's like the prototypical every other coach, whatever guru out there.

4:32>> And somehow he managed to do that and build a $300 million a year >> uh business from basically the same ingredients. And I was like, what I wanted to really get close to like what made it different for Dave versus everybody else. And so I think I think there's two main things. This is my two cents. So Dave, if you ever see this, this is my thoughts. Um, one is that the promise that he was making was something that is absolutely believable and no one can fight, which is that if you spend less money, you will have more left over. It's very different than most other promises, which is our make money, which is like if you if you do this thing, then you make an extra $2,000 a month or whatever it is. It's like if you make 5,000 and you save a,000, you have a,000 left over. Like [laughter] there's just no one can fight you, right? And I think that really protects him from a from a promises perspective.

5:14>> Yeah. The other side is that he absolutely focuses on brand above everything and his reputation. And so like an indication of that is that he does the biggest slice of revenue that he has is media. Like everybody else just like right hooks the [ __ ] out of their audience at all times. And so like they couldn't even sell media places, media media spots on their own if they wanted to because they have like no goodwill in their audience.

5:39>> But he still deposits so much more goodwill, provides so much more value at scale. um that he's able to make, you know, 10 million a month just on just on media alone. He shared that on the podcast, so I don't mind sharing it. Um and then uh yeah, so those are those are the two the two big ones. And then the third kind of bonus takeaway that I had was uh they run a lot more events than I thought they did, which I thought was pretty interesting. They run an event every week. I was like,

6:04>> I think that's isn't that a newer >> I don't know. They have a new they have that venue, but they're doing one a week and I thought that was interesting. And then the second thing, you know, bonus B2, um, is was the amount of volume that he was putting in. And that was part of what inspired me uh, to basically do more was, you know, I figured that he would spend the majority of his time, you know, running Ramsey Solutions and then make, you know, do his show and then and and whatnot. But when you look at actual hours, he spends like 20 hours a week making content. And I also found that with PBD, he also did 20 hours a week. um and some of these other brands that that you know produce a lot of content and when I look at my hours significantly less than that because we spent way more on the portfolio side and [snorts] so uh the building was somewhat of a commitment and investment towards building towards that.

6:51>> I think what I'm getting from this is that you were inspired by Dave Ramsey. >> Yeah. >> You bought this building and you can turn your version of business your Dave Ramsey approach to what you're doing. >> Yeah, that'll be an element of it for sure. Yeah, >> that's really interesting. >> Yeah. I mean, >> yeah, I wish you could tell us more about >> model. Yeah, I mean, you'll see it, but you know, I'm a model success, you know what I mean? I mean, I think that we will do it a little bit differently because we're, you know, we're us, we talk about business, we have different subject matters and whatnot, but I think um I do, it's funny because I've been a remote business since I mean basically my almost my entire career. And so, I mean, I had my in-person gyms, but even those I ran from home because I had to I didn't drive out to all the locations every day. And so, um, it's really cool having the in person now and like seeing people at the office every day. And I think the amount that we can influence and teach and and upskill the team in an inerson environment is so much faster uh than in a remote environment. The ability to influence culture at scale um is so much faster in an inerson environment. So, I'm actually just very excited for our speed of execution that we're probably going to be able to unlock.

7:58>> Yeah. When is the gym going to be complete? >> Probably a month. Well, I'd say it's stages. So, the entire gym will be done probably in a month and it'll have the first wave of equipment. Um, I'll have equipment orders coming in for the next year after that. >> Wow. I really want to go there and work out. >> Oh, it'll be the best gym in Vegas >> and no one will be able to go. [laughter] >> No one can go. But Jack, >> it's not going to be like It's not like a public gym. I'm not going to like have a private gym. It's like someone's out, you know?

8:23>> Yeah. It's my office. I'm not like having a little bit of room for a couple of Jack and I could go, right? [snorts] I mean, we get an invite. You just take it up with Ila. I'm sure she'll she'll be able to write us some terms for you. >> She for [laughter] sure said yes. >> Are you going to put a ping pong table in there? >> We already have one. >> Got it. >> We game. We ball. >> Are you living from the office? I feel like I wouldn't leave. Like for you to be that efficient, I would live there.

8:48>> Um not as much as you'd think actually. Um well, we're still to be fair, we're still like building out some of the stuff and some stuff's like half done and so it's be easier for me to do some things at home. Um, but one of the things that we wanted to be really particular about was, uh, we wanted to create an incredibly rewarding environment that would encourage people to come, you know, as often as possible, but not have like rules as in you don't have to show up at 9:00. You don't have to leave, you know, stay till 5:00, like you don't have to come certain days of the week because we've been a remote company. But the idea was that we would want to create an environment that people wouldn't want to stay home from.

9:17And so that's kind of what we're shooting for. >> Yeah. When I saw Well, Jack and I saw Mr. Beast, he turned one of his offices into a bedroom and it was incredible. >> Yeah. And it made me kind of think if I were in that position, >> I would not mind living. >> If I were single, I would absolutely live in the office. If I were single, I would >> ab but it's big enough where you and Ila could have she's >> 3,000 square ft in this place and you would never even know. >> Well, there's already a suite.

9:42>> There's there's two suites that have full Actually, there's three suites that have bathrooms and full everything. >> Um, and the previous owner uh was international and so he would come and he would sleep here or sleep at the building and then he would fly back. back. I think it was like uh Asian. Um and uh yeah, like no, she wouldn't go. Not even close. Like not a chance. Not a chance on on Earth. >> To me, that just seems like so much fun because like the gym is down there. You

10:08>> also just never leave. >> And I think I think there's like it's almost creating space to be missed from from from work, too. Like it's nice to have somewhere to go. And I will say with the office thing, and Jason, you can back me up here. I do feel it's such a different vibe going home. like home when you work from home all the time. It's like home and work are just basically all the time, but working somewhere separate from where you live. When you get back, it home feels a little bit more relaxing, which is kind of nice. >> Sure. >> Yeah.

10:34>> So, you prefer at this point having an office? >> I Yeah, I do. I'm super pro office right now. Really like it. >> That's something I've not had in a very long time. I used to go into the Oppenheim group almost every day pretty much. I'd be there even when I was mostly doing YouTube full-time. I'd still go into the office just cuz I liked it. I enjoyed getting out of the house of everyone else here. I put on my headphones and >> felt motivated.

11:00>> It's exactly that. And I know I'll work out harder when the team's there around me. Like I'm like >> I know now I'm going to be able to like >> be able to record content while I'm working out which I don't really do because at public gyms it's weird. I already have enough people stopping me. It's like they don't want to draw more attention. Um but like I'll be able to do that at the gym there and that'll be awesome. So like now I'm actually having another rewarding uh like stimulus from working out. So it's like I get to work out and then I also get to make content. So it's like I have even more reason to work out. So it's just giving more more ways to win which I like. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it.

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