When someone asks for a discount:

0:00I found out my broke client is actually loaded and now I feel like an idiot. I gave this client 30% off my rate because she told me she was a struggling solo entrepreneur. Turns out she sold a company 2 years ago and is sitting on serious money. Do I confront her or is there a better way to handle clients who play you like this? >> I mean, you said you were willing to do it for 30% less, so why does her story even matter? If that business decision made sense for you at 30% off, then it made sense for you at 30% off. Like the end result is the same. The real thing here is that I think you were ashamed of the fact that you didn't have integrity with yourself about your own pricing.

0:37The idea of broke clients, rich clients, I'm a believer in being an equal opportunity salesman because everyone's money is green. And so, whether someone tells a sob story or they're rich as hell, I have a price that I'm willing to do something for and their their money spends the same. At the end of the day, like it's a business, you have a price, you have value, you made an exchange. None of that changed. And so, I think if you're unhappy with the price, raise your prices or stick to the price you already had.