Top Abschlussquote, aber keiner erscheint

0:00Well, appreciate it. How can How can we help? We got We got We got a minute or two. Let's do it. What uh How can we help? >> Yeah, let's do it. Um so, I'm a closer. Um I'm going to bore you with that, but I'm really trying to help. Um I work for an offer right now, and their show rate is terrible, and uh it's really great. It's honestly the best offer I've ever worked for. Um >> Well, yeah, it hasn't worked for us, so. >> [laughter] >> Dude, you know, I just had a group reach out to me as a "Hey, Hormozi is looking for a closer." And I was like, "I don't really trust you."

0:28>> [laughter] >> Cuz like they do it themselves, right? Um >> That's That's actually correct. Yeah. >> Yeah, you know how it is. Um yeah, this offer is great. Uh they scale plumbers, and and they're so good, and I just have so much conviction for their offer. >> Yeah. >> And our close rate is great, but I mean, you obviously have closed way more than me, and you know that if the close rate is too high, there's a problem. Um and part of that is our closer or excuse me, our show rate is is 20%, and uh our close rate is is insane. So, you know, we get three calls a week, and we'll close two out of three. We'll get five calls a week, we'll close three out of five or four out of five.

1:04>> Yeah. You mean they actually pick up? Is that what you're saying? Not schedule? >> Y- Yes, exactly. And um >> Yeah, couple things. >> to work on, and and I'm an amateur in this side of the house to not to close, so. >> Yeah, you're good. So, there's there's probably a handful of issues that are actually happening prior to. So, like sometimes it's an uphill battle. Like if you're like, "Dude, I'm calling the lead immediately. I'm you know, I'm I'm calling them 10 times, you know, within the first 3 days, and I'm calling them twice in the first 5 minutes." Like you're doing all the like the fundamentals, like the basics, right? If you're doing that stuff, and you're still not seeing increases in in show rates, then it's usually things that are happening prior to the scheduling.

1:41Okay. So, that means >> to be a silent stuff? >> Exactly. Right, so basically there's not There's insufficient friction likely in the funnel. Um and so, as a result, if basically if you remove too much friction, then what is happening is that like it's so easy to book a call that you you have fewer total shows, and so your metrics like you it's kind of getting into the the vanity metrics game of like, "Look, we got 100 calls scheduled." It's like, "Dude, it doesn't matter. Like, we only care who shows, right?" And so, being willing to say, "Well, we doubled our cost per booking, but our show rate because you're at 20%." It's like, "Our show rate went from 20 to 60." So, we tripled our show rate, but we doubled our cost, which is still a 50% increase, right?

2:17>> Yeah. Okay. >> So, I would look at the application, number one. I would also look at um like so, is it is it just straight is it just straight to booking or how's the I don't I can't see the funnel, but like is that the like how how's it working in this? >> No, I can't see the I mean, the funnel's changed too much in the last couple months. So, as at the exact moment, the funnel is for um an offer or promotion we're running, and then it's also just like, "Hey, if you want to scale up, book a call."

2:43Um and then it's very basic info, uh you know, name, email, how many people are working your company, what's your revenue, and then and then it just goes straight to, "Hey, you know, don't miss your call." And it's basically a a a a 10-second video of the owner going, "Hey, this is this change your life." And that's what >> Oh, that's the that's the VSL? >> Yeah, basically. >> No, no, no. Did you need No, you need like a five- or seven-minute VSL.

3:07Uh so, the proof checklist, uh which is tell your owner to go by that, but uh donate some books by the end of the day. But, the proof checklist is basically help you script out the the VSL cuz you have to Right now, like the the symptoms you're expressing are things that are I mean, both all of this is in the sales system. So, you've got the lead nurture process, and you've got the proof checklist. Both of those things are the things that are missing, which is why you're having so few show rate or the show rate so low. Um the fact that your closing is great, but I would bet you that if you put in that basically more proof on the funnel and the VSL itself, which typically the way it's going to be is going to have proof-promise-plan right at the beginning of the VSL. So, like, you know, how do you know we're good? What or sorry, like, what's the promise?

3:48Uh what's the plan of how we're going to help you do it? And then what's proof that I know that you're legit, and then we walk through the four-step belief breaking, which is like, "Okay, what are the four things that people uh you know, struggle with?" Or like, "Why they Why they object?" Right? And so, it's like belief 1 2 3 4, and then we we order this, and you'll be able to watch this live stream later, so I'll just talk fast. Uh so, so it's it's it's what they believe, why they're wrong, what's right, and then proof. All right, and then that stack of that four steps you do four times, so it's basically 16 pieces uh to that VSL, and then you CTA at the end, whichever whatever the next step is, which is like, "Hey, text us back, you know, this thing." And then when that person texts you, right, then what we want to do is personalize the the road map that we're going to show them, so that they're like, "Oh, they actually did some work for me ahead of time."

4:33Right? It's just like I mean, just like plumbing. It's like, "Oh, we actually, you know, I looked I pulled up Google Maps, and it looks like you know, your home was built in 1971. They were usually using these types of pipes at that point. Um and so, I'm going to bring the stuff that's actually going to be able to fix this, so I may be able to do these even faster for you." They're like, "Oh, wow. That was impressive." So, like now the question of you not showing up, or that like I'm using a home services example, but like the question like vanishes, right? So, they're like, "Oh, wow. They like really understand my business." And so, I would, if I were you, the salesman, we have to install those two playbooks, but in addition to that, I would, if I'm you, I would basically do little mini AI research, Zapier or make.com automation, whatever, uh to get a full breakdown of that business, the reviews they have, what people say, you know, some of the employees at the business that like like imagine like, "Hey, so I know Tom and you know, Gerald work for you. Um do you have any issues with the like, "Holy shit." Like it's like you want to blow them away, but with automation and AI now, you like you can do that really really well. All right, I got to call the next person. Okay. Bye. I got That help?

5:30All right, man. Nice to meet you, too. Appreciate you. All right, bye. If you're a business owner, and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had, and what stages of growth they went through, and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages, and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at, and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business, and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person, live.