Vorab-Zahlung plus laufende Gebühr als Preismodell

0:00Unternehmer/Gast So top line, bottom line, and then like do you need do you can you handle more customers or uh or do you need more capacity? >> Uh both. Okay, I'll give you a quick question. >> It's got to be one or the other. Don't do No, no. Give me the answers. Top line, bottom line. >> Yes. 25 and 20 right now a month. >> Monthly. Okay. So you got good profit. Okay, great.

0:23>> Yep. >> Okay, understood. Uh, right now I'm a little stuck. Okay. >> Because everyone puts my offer >> and I think that I can't handle capacity. So I'm trying to >> Before you Before you tell me anything else, just so the audience knows, what is your business? >> Yeah. Yeah.

0:44>> Yes. So what I do I'm from Ukraine. So I Yes. I had an agency before. Didn't like it. 3K a month. didn't work um really well. I started coaching people on how to create content that converts. >> Okay. >> And it was not really awesome because nobody has time to create content. So now I train people in Ukraine on how to create content that converts. >> You're you're talking to a man who's who's seven hours into his making content. But yeah, I hear you. Okay.

1:14>> Yes. True, true, true, true. >> Okay. >> So right now what I do, I train them on how to do scripting, writing, editing, design, all of that. And I please a Ukrainian content partner in a business in Canada, US, Australia, Europe. And it only cost the business 500 a month to have a person full-time on their team. >> I charge 5K >> a month or one time. >> A month or one time?

1:38Alex >> Right now, but your AI told me I should do 12. So, um, >> sounds like something Sounds like something I would say. >> Um, so >> Exactly. >> Yeah. So, it's So, I I'm going to So, I still have utility. I still got a couple I still got a couple tricks up my sleeve. The hasn't learned from me yet. Uh, I'll tell you this. It's a blend of the two. So, I want you to charge more upfront, but I want you to own the relationship.

2:04Alex So, I want you to charge $1,000 a month on the back end and pay 500. So, you make $500 a month on continuity on the back and charge a onetime setup fee. Mhm. >> So, I think I think um because you're going to have the backend piece, I would go 6K up front and then I charge a th000 a month on the back. >> Okay. Is there a specific audience would you go for? I'm doing online coaches and service providers right now.

2:31>> I mean, I think you can start in a niche. That's fine. There's plenty of those. >> Okay. I think what you'll find is this is that >> you'll want to go up market in terms of like you just you just want to make sure you're finding people who already like have a business that's working. You don't want to be in the business of like oh if you made content then you'll get leads and you'll make money. You want to be in the business of like you already are making some this will help me make more um rather than the zero to one. Does that make sense? >> Yes.

2:57>> Yes, that makes sense. Um and so one thing that I'm struggling is awareness of the offer. People don't know what it is. They think that I place editors. Um, and maybe that's because of my positioning. Right now, I just say I have like content partner academy and they're like, "What is that? Is it like editor?" Whatever. Um, so some people said that I'm a recruiter and I'm like, "Am I?" >> Yeah. >> Like what would you frame that in a in an ad? Like what is the best way to get leads through ads? Because I'm spending right now, but it's not really converting.

3:25Alex >> Uhhuh. Uhhuh. So, how would I how would I describe what you do in a sexy way? Um, well, knowing the way that I advertise, I would say I will hire, train, and place somebody to put content out on your behalf one time, and if they don't work out, I will continue to replace them until they do.

3:48>> That would probably be my ad copy. >> Like, and then like here's 20 companies or 20, you know, 20 business owners who used exactly that that are like Darina's awesome. That would be my entire >> Yeah, >> that would be my secret. >> Yeah. >> Whenever you're not sure, whenever you're not sure what to say, this goes for everybody. Just describe it in the simplest terms possible. What will you do? I will hire, recruit, and train an editor, and I will place them in your business, and I will manage them for you.

4:20>> Yeah. Yeah, that makes sense. That makes sense. >> And if you don't like it, I'll replace them. Yeah, that that's kind of part of my offer right now, but everyone liking their evil so far, so that's kind of awesome. Uh, >> so I have a bunch of case studies testimonials. What I found works really well for me. I I'm a part of different communities like coaching communities and I partner up with them. Yeah. And I said, "Hey, listen. If I close your personal, I'll send you thousand cash."

4:46Alex >> And I closed a lot of people just like that. Yeah. >> Um, would you recommend kind of going that direction or doing maybe cold emails like how to get more people at scale? I guess more leads. >> I think you just keep finding community owners who what what is this? What are you doing? Sorry. They they just like put put a normal background. No, I know. Put a normal background. No, no one wants to see this. Come on. This is wildly distracting. Okay. Um, I think you I want you to do cold outreach into affiliates. Okay. So your core four is cold outreach and but your your primary channel is going to be a lead getter. So somebody already has the basic customers and what you need to establish is a cadence of promotion. So what that means is you need to promote with them and say hey this is going to be our schedule. So I'll promote twice a year inside of your community and so you can expect like each time we do it you're going to have new customers in there and some old people who got results and then you keep track of which customers from the last time you did and then only parade the results from the people who were in that group to that group. It'll it'll convert like crazy because it's literally the most relevant um

5:52>> uh testimonials. Does that make sense? >> Uh I think so. How do I find that people? >> Well, you you already have girl. How many how many coach creator groups do there's there's so many >> unlimited? Yeah, >> there's so many. Just so many. So many. >> Okay. So, just reach out to them and connect with them. Yeah, >> but you're going to need two levels of testimonials here. Okay, so level one of testimonials is group and community owners who have that avatar that you'll then say, "Hey, look at this other group community owner. He made $50,000 because I have 50 clients with him doing this thing. So, we can partner on it. I'll give you, you know, whatever." And then they got thousand bucks to sign up.

6:32Okay. So, that's the level of testimonials that you're going to give to get them to sign up for a performance partnership. Then for each of their customers, you're going to get them to sign up for your main thing, you know, showing actually doing the the work, right? >> Yeah. >> Okay, cool. >> Okay. Yeah, that makes sense. Ask very quick question. >> It's always a quick question. >> All right, go ahead. >> I know. I know. >> Go ahead. You're good. Go ahead.

6:57>> Um, so on the back end though, right now I have uh three team members. I have an appointment setter. Um I have I don't have a salesperson yet. Um what would you recommend on a backhand to do? I do believe in this and I think I can do one million. I just need to do more work and put a lot of work. Let's just say that. Um what would you recommend to do and from the playbooks that we have in community where would you recommend to look at like where do I need to go deep to learn more right now to really scale this fast and what do I need to tap into? Can you handle more customers

7:35Alex >> uh with the automations that I'm planning to implement this month? Yes, a lot more. >> Okay. So, step one, complete your automations. Step two, >> yeah, >> figure out how many more customers you can handle. Step three, >> y >> I would search I would search the you know, search the school community. There's literally discovery like search school community. You can look at all the communities that are there. Search on all the platforms. Look at Reddit, look at Facebook, look at all the different communities that exist. and then outreach to those business owners or you know they are you know community owners and then give them a testimonial, show them or try and hop on the phone if you can um of somebody who's just like them who got a great result and then you want to tell them how you can do it with them and if you reach out to a lot of them you will get some of them to respond. Now some of them because you're probably in that world and the world isn't that big um you can probably get mutual or warm intros that will be significantly more effective. So, you reach out to somebody you know who knows that person. You say, "Hey, do you think you could make a three-way introduction and you can give them a slice of it as well because you don't really care about the upfront because you want the recurring."

8:35>> Cool. >> Yeah, that makes sense. >> That's that's easy as one, two, three, dome. >> Yeah. >> And then volume, baby. >> Volume. And then don't get fancy. >> What do you mean by don't get fancy? >> Don't Don't change your mind again. >> Like an offer? You mean like >> Exactly. Just stick with stick with what you're doing.

8:58>> Yeah. Okay. Yeah, I really believe in this. Yeah. And happy birthday and thank I appreciate it, Darita. All right. We'll talk to you soon. I'll see you inside the school group. All right. If you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.