Cold Outreach skalieren fur ein Nischen-Coaching-Business

0:00All right. So, I have a school community where I help fishing guides grow their business. And I have a question about cold outreach metrics. >> Sweet. You help fishing guides grow their business? >> Yes. >> Dude, that is a niche. All right. Let's rock this. All right. So, Okay. And you help them with outreach or you doing outreach? >> I'm doing outreach and I have questions about my metrics.

0:26>> Okay. Yeah, go for it. So, what are you what are you doing outreach on? Yep. So, uh, real quick, I have a 30 second spiel and I'll give you my data here. So, I used Google to manually find 700 fishing guides phone numbers and my money model is essentially to give away all the information for free as a decoy offer and then upsell them into a one-on-one coaching tier. >> Okay.

0:49>> So, I I sent them a message asking if they want a free step-by-step guide to learn how to get more bookings. About 8% of them said, "Sure, send it over." >> Then I send them a link to my about page, which which converts at about 15%. >> Uh, for that free decoy offer, and then I was able to get a couple people to pay for one-on-one coaching, which got me to about $1,000 a month, but my goal is to get to 10 a month. So my question for you is should be I be more focused on improving the metrics since fishing guides is such a small niche or I just need

1:26>> a small pond pun intended. >> Uh I need a couple quick stats that I I want to get from you. So how much does the average fishing guide make? >> The average fishing guide make probably about 30 to 50 grand a year in profit. >> Oh okay. Got it. So 30k to 50k. Okay. How many actual fishing guides are there in I guess I mean shoot is it mostly the US that you work with?

1:55>> Yeah, there's from what I can find there's about 10,000. >> 10,000. Okay. >> Okay. How much money can you help them make? >> Um well I've already helped other people do it. I can usually get them to about 5k per month in revenue, about 3k month profit after about the first three months.

2:20>> But aren't they already doing that if they're making 30 to 50k profit starting? >> Um, well, when I I mean, they are already a fishing guide and then I'm coming in and helping them scale their business. So, it's not from like literally zero revenue. >> So, let me ask this differently. They're currently making $30,000 a year take-home. You can help them add another 30 to 50. Does that sound correct or is that too much?

2:52AO for Yo. Hello. Hello. I think I think he cut bait. I think uh I think I I think the line snapped. >> All right. Right. Is it working? >> There we go. [laughter] Reeled them back in.

3:15Okay. Okay. So, did you hear what I said? So, they're making $30,000. They're uh you can How much money do you help them make? More than they're current they're currently making $3,000 a month. >> Okay. Yeah. So, so more than they're currently making, I can usually add about an extra $2,000 on top of what they're I I guess the part I forgot to mention is I target underperforming fishing guides. >> [sighs]

3:42>> Man, I mean, you just got to get 10 people to pay you like 500 bucks, 1,000 bucks a month, right? That's what you want. >> Yeah. High ticket. >> Yeah. I I'll say this. Don't tell yourself that's high ticket. >> Okay. >> All right. Because it's not it's not high ticket. Um it's mediumish. Um, but point is this.

4:08So, there's 10,000. If your goal is to get to $100,000 a year or 10 grand a month, um, you can absolutely do it within this vehicle. Um, if you So, you found 700 of them. You think there's 10,000 of these fishing guides? >> Yeah, I've already reached out to 700. I still have a fresh list with like 900 people who I haven't reached out to yet. >> How many times you reaching out? um to that list of 700. I hit them up probably like including follow-ups probably three or four different times.

4:37It's pretty much I've milked them for about all they're worth now. >> Well, you mean you've done three or four reach outs in total to the list >> or each of those reachouts was like a multi-step attempt. >> Yes. >> Okay. So, I'll tell you what I don't like. I'll tell you what I do like. I do think that the goal of getting to $10,000 a month in this niche is to super doable. I don't think you should reach out to the people who are underperforming. I think you should probably reach out to people who are performing well and maybe learn from them um so that you can provide more value. So it's like you have a small amount of people who don't make a lot of money and you add a kind you got you add a little bit of money to their business, right? So if we can like I would want one of these three things to change.

5:20It's like I would like to have a lot of people that I can add a little bit of value. I would like to have a small amount of people that I can add a lot of value to. Right? Now you're kind of like and also all those people don't have money to start with. So it's like we have three things kind of working against us. We have to fix one of these. So you can't fix there being more efficient guides. You can't do that. So you really just stuck with I can target people who have more money or I can make them more money. Which of them is more more feasible for you?

5:46>> Right? And my big uh piece of proof that I have which is I guess it might be a limiting belief on why I don't want to swing out of my weight class but I am a fishing guide. I've been running my own fishing tredder business for like the last 5 years and I'm at about 5,000 a month in profit. So, uh it feels it feels a little weird to go too far above what I've actually done. >> I don't want to tell you to stop doing the business you're doing. I do think that like is there like what stops you from doing going from five to like 20

6:17>> in my fishing charter business? You mean >> um honestly I It's it's going to sound uh like a like a bad answer, I know, but I have all the work that I want to be able to handle with that business. Like I'm I'm going to get burned out if I push myself harder. >> So, I've got a I got a wild idea. >> What if I mean, you know how to generate demand, right? Because I'm guessing that's how you got this business.

6:44>> What if you charged more? It would have to be pretty significantly more uh because >> a double. >> My first fear would be that it would be uh productized like people would compare prices because there's a lot of other fishing guides around in my area too.

7:10>> Yeah. So, what's the first chapter in offers? Do you know? Um, I've read it about three times. I should know, but I don't know if it's >> I'll tell you the first chapter is you're selling a commodity. And so, when you sell a commodity, you compete on price. When you sell a grand sum offer, you compete on value. And so, to become separate from everybody else in your space, which I think is worth you learning because if you're going to if you're going to help these guys with their businesses, they're all commoditized as well. And so, you have to help them out of this commoditized struggle. Otherwise, they're like, fundamentally, you're just going to help them get to a business that you're currently burned out on. That doesn't feel good. Right.

7:52>> Right. >> Right. So, I kind of want you to fix your business, which I think if you do, you will make more money in the short term and long term. >> Okay. >> Which is not the answer that you expected. Um, like the the simple answer for your current thing, like the if in terms of degrees of of advice, the easiest thing to do would be like go find more leads, reach out to more of them, and make sure that you're keeping the one the people you got. You can charge 1,000 bucks a month. Okay, fine.

8:20That's like the short-term advice. But the kind of like medium to long-term advice is we have to figure out a way for you to either target ones that make more money or help the ones that come in to make more money. The only way to do that long term is to actually like make more money with your own thing or help the people that you already have far surpass your existing numbers. Can they pass your numbers? Could you help them if they wanted to? >> Could they pass my revenue numbers? You mean?

8:47>> Yeah. Or take home? Yeah. >> Oh, yeah. For sure. >> Okay. Well, then why don't you go help people do that and then you'll be able to charge more? >> I see. Okay. So, help fishing guide surpass my number. I hope they all beat you. Charge more. >> Yeah. And if you don't want to go back into the fishing business, fine. You can experiment with the customers you have with a new or better offer. But you have to be able to sell around a commoditized pricing structure. Otherwise, so let me say this differently because I think this like I want this to really hit for you and obviously I'm talking to a zillion other people who are listening in. If you sell a commodity, you will be priced at the point of burnout.

9:29The marketplace is ruthlessly efficient at getting people to just make enough to survive and not make enough to thrive because that's the place where people will stay and provide a commoditized good. So you have to break out of that otherwise the market will force you. Capitalism is very efficient. The market will force you to give as much as you can for as little as possible until eventually you can't give any more for any less. You remember that chapter in the book

9:56>> and there's nothing left. You are in that boat right now. man in that boat. Like I'm not even trying on that one. So we have to decommoditize the offering that either you or the fishing guides you're teaching are making so that they can charge twice as much, three times as much. What else can a fishing guide provide that other people don't provide to make the whole experience better? Can we bundle multiple things in? Can we sell multiple sessions? Can we bring food on there? Can we grill the fish with them and bring a chef so they get the the full like I I I grilled it on the side of the boat, threw some lemon on. I've never had fish better in my life because right out of the water, right? Like can we create an experience around this that's more than just like I'll take you out and you'll catch a fish or you won't.

10:40>> Oh yeah, there's definitely ways to add a lot of extras on. >> Awesome. And fish and people who buy fishing typically many of them have a lot of money. >> Yeah. >> Right. So, like give them the opportunity to spend it with you. >> Yeah, that totally makes sense. And it's kind of a double whammy because it helps with the main fishing charter business and with the school community to be able to show other people how I did it. So, yeah, it's perfect.

11:08>> Let's do that. >> Sounds good. >> All right. Do you feel better? >> Yes. >> So, this this solves the core issue. Go fix your business. Make a grand slam offer. charge significantly more so that you can make more so that you have the uh confidence to then show the guys that you help make way more. If they wake make way more, guess what you get to do? Charge more.

11:36>> Yes. >> And you'll be able to start attracting the people who aren't just, you know, bottom scrapers. They're the ones who actually doing okay, but want to do great. Those are the ones who pay big dollars. People who are on their last line, they don't have much last line. Jesus. I like I'm unstoppable today. Does that make sense? >> Yeah, I get it. >> All right, rock and roll.