Auf YouTube ansehen
Verkauf Dinge, die Kunden immer wieder kaufen
Für dieses Video ist kein abspielbarer Embed freigegeben. Deshalb nur statische Vorschau und Link zum Original.
Was du mitnimmst
- Verkauf lieber Dinge, die Kunden dauerhaft brauchen, wie Versicherungen mit 97 Prozent Verlängerungsrate.
- Ein Wasseraufbereitungsunternehmen mit 98 Prozent Kundenbindung zeigt, wie stark wiederkehrende Käufe wirken.
- Ein Reinigungsservice hält Kunden meist länger als ein Fitnessstudio, weil es weniger Kündigungsgründe gibt.
- Wichtiger als wie gut du ein Problem löst ist, welches Problem du überhaupt löst.
- Wähl Produkte, die Menschen immer wieder kaufen, statt jeden Monat neue Kunden gewinnen zu müssen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00If you want to become obscenely wealthy and have your parents like question like why it's ethical or if it's illegal what you're doing, just sell stuff that people don't stop buying. People buy insurance and they tend to not cancel it. It's like a 97% annual renewal rate. I was looking at a company that did some sort of water treatment for like corporate whatever. They had like a 98% annual renewal. Like wouldn't it be nice to sell someone once and get paid forever? Like way better than having to reload every month because all your customers leave. And a lot of that, and this is this is me just giving you 13 years of post experience, a lot of it just actually has to do with the problem you solve. Sure, there's how well you solve it, but like the biggest order of difference is just what you're selling. People buy and stay with a cleaner for the most part if they do a good job way longer than they stick with a gym. Like you have the most amazing gym in the world, but sometimes like Cindy goes on vacation or she moves or she has a baby. Like there's just so many things that are pitted against you that causes cancellations, right? Now, if you look at TAM, more people probably want their house cleaned than want to go to the gym, right? And I would say I try to lean more towards things people already want and that they already pay for and that they won't stop paying for.
1:06And this took me a really long time to learn. And so I'm sharing this with you. Like the one nugget in terms of what do I pick, try and pick stuff that people pay for over and over and over again.