Einmalkäufer zu Abo-Kunden machen

0:00Unternehmer/Gast So, one of the things I'm taking away from this event is we have a sticker book company. Um 60 sticker sticker books kids for kids. >> Sticker books. >> Sticker books. >> Okay, got it. I I heard cigarette butt and I was like, "Weird." Okay. >> idea. All right. Um and so right now we we push about 1,000 units on Amazon per day. And so we have a QR code on the back of the books where it just goes to like a landing page. It's just It's literally just an email opt-in for like the VIP club. No value whatsoever.

0:27Besides emails, right? Yeah. You heard it here. Um so one of the things that we're going to do is basically create a subscription service for our books to basically, you know, get that retention up. And so we have the the team back home. They are actively wireframing the page right now. I'm curious to hear you guys' thoughts on how you would run this play. Mhm. >> So we have we have visitors coming in. >> already have it or you want me to tell you? Uh I'd love I'd love to hear it.

0:53>> Yeah, so they bought a book. Give them three books for free the moment they join the membership. And so the QR code says three free books. Okay. Scan here. It'll crush. And then and then For for so so basically like so three three free books, you know, like is there like for for a if you sign up for like an annual Even monthly, your cost on a book is nothing. >> Right. Right. Who cares?

1:20Very true. Yeah. They're currently just giving you their email and getting no value. Might as well like do more. Yeah. Okay. And then they get, you know, it's like three the first month and then you get one or two a month after I don't know what the usage is for sticker books, but like whatever the normal usage rate is. >> a lot of sense. Cool. Thank you. If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it.

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