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Acquisition HQ Workshop · MoreMozi

Helping an E-Com Brand Turn One-Time Buyers Into Monthly Subscribers

A sticker book company collecting emails through a value-free QR code gets a fix: give three free books to anyone who joins the membership, since the cost per book is low enough to make it an easy trade.

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People
Alex · Leila
Channel
MoreMozi

Alex Hormozi ›

More details
Format
Acquisition HQ Workshop
Duration
2:37
Origin
MoreMozi videos
Transcript
Full transcript on this page

Key takeaways

  • I'm curious to hear you guys' thoughts on how you would run this play.
  • And then they get, you know, it's like three the first month and then you get one or two a month after I don't know what the usage is for sticker books, but like whatever the normal usage rate is.
  • If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.
  • And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance.

Chapters

  1. 0:00
    Abschnitt 1 So, one of the things I'm taking away from this event is we have a sticker book company.
  2. 0:27
    Abschnitt 2 Besides emails, right?
  3. 0:53
    Abschnitt 3 >> Yeah, so they bought a book.
  4. 1:20
    Abschnitt 4 Very true.
  5. 1:57
    Abschnitt 5 And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most import

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

5 segments

0:00Unternehmer/Gast So, one of the things I'm taking away from this event is we have a sticker book company. Um 60 sticker sticker books kids for kids. >> Sticker books. >> Sticker books. >> Okay, got it. I I heard cigarette butt and I was like, "Weird." Okay. >> idea. All right. Um and so right now we we push about 1,000 units on Amazon per day. And so we have a QR code on the back of the books where it just goes to like a landing page. It's just It's literally just an email opt-in for like the VIP club. No value whatsoever.

0:27Besides emails, right? Yeah. You heard it here. Um so one of the things that we're going to do is basically create a subscription service for our books to basically, you know, get that retention up. And so we have the the team back home. They are actively wireframing the page right now. I'm curious to hear you guys' thoughts on how you would run this play. Mhm. >> So we have we have visitors coming in. >> already have it or you want me to tell you? Uh I'd love I'd love to hear it.

0:53>> Yeah, so they bought a book. Give them three books for free the moment they join the membership. And so the QR code says three free books. Okay. Scan here. It'll crush. And then and then For for so so basically like so three three free books, you know, like is there like for for a if you sign up for like an annual Even monthly, your cost on a book is nothing. >> Right. Right. Who cares?

1:20Very true. Yeah. They're currently just giving you their email and getting no value. Might as well like do more. Yeah. Okay. And then they get, you know, it's like three the first month and then you get one or two a month after I don't know what the usage is for sticker books, but like whatever the normal usage rate is. >> a lot of sense. Cool. Thank you. If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it.

1:57And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out on the thank you page you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.