How I met @schwarzenegger

0:00I tried to get in contact with Arnold Schwarzenegger when I was running Gymlaunch. I wanted him to endorse my book. In order to get his attention, what Leila and I did was he donated a million dollars to his charity. We ended up sitting down with Arnold multiple times. When you show kindness and generosity towards others, they're more likely to return the favor and like you as a result. So, for example, if you pay for your friend's lunch, that person now feels obligated to return the favor. Hey, I'll get the next one. And it's the same reason that outside of a retail store, as soon as you come in, they offer you cold water. It's not cuz they're nice people, it's because they know that you'll feel indebted to them and be more likely to A, stay longer, B, listen to them, and C, ultimately buy.