With Content, Build the Mona Lisa or Go Volume

0:00What about the level of production polish? I imagine that there's a trade-off there if you go with something uh more produced. It's not just you opening your laptop and and yapping, right? Uh you can get stuck you can stuck you can get stuck in like the production quagmire if you're trying to build the Mona Lisa or or some incredible show. At the same time, there's prestige that comes with that. There's a new level of authority. Uh how do you think about that trade-off? >> I think [clears throat] it's barbell.

0:27>> Mhm. >> So, it's either like make it the Mona Lisa and like play to win that game >> Mhm. >> or you're in the volume game. And the volume is just value per second and just trying to get as many of those seconds out as you possibly can. >> Sure. >> And like I just think it's it's it's both and they're I think they serve they serve different objectives. To your point of like you gain authority in different ways. It's definitely there's an element that it shifts the brand. There's access to new distribution and eyeballs. All of that happens over here. >> Yeah. >> But over here, I think is where you get a lot of the closer to buying behavior, believe it or not. And so, I see this is more top of funnel and this is like closer to middle and bottom. Obviously, you can get discoverability. Like I said, this is full stack, but you get way closer to purchasing on this side. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here and you can check it out.

1:19Again, absolutely free. And since you're a business owner, I appreciate you and enjoy.