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Use contractor rebates for before‑after footage to build a scalable ad content machine
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0:00Hey, Alex. My name's Jerry. I owe you an apology. Back in the day when you took over in the fitness industry, I got a phone call from you one day cuz I >> From me? >> Yes. I shot a video kind of dissecting one of your videos saying, "This is wrong." >> [laughter] >> I wasn't a good guy back then. And uh yeah, we had a conversation. It was short and sweet, but um yeah. So, you're there, I'm here. >> [laughter] >> Again, I need I I want to apologize cuz you know, I kind >> Oh, it's cool. We're square.
0:25>> [laughter] >> Was I right though? >> You were right, yes. >> I was right? >> Absolutely. >> I'm going to tell Leila that. I'm like, "Babe, if you think I'm wrong, just give it time." >> [laughter] >> So, I uh currently own a residential remodeling company. And I'm about 3 months from actually pulling myself out of the business just to be the face of the business. >> So, what's the thing that's holding you back? >> Right now, we're just getting the right advertising. >> So, you just need better creative. >> Right. >> So, what you can do is give the contractors a rebate if they capture before, during, and after of the work they do. Basically, every single job that the contractors is doing funds back to you as content that you can both post and then run ads to. And that gives you a decentralized content making machine for your platform.
1:04>> Right. >> That was pretty good. >> Yeah. >> All right. >> [laughter] >> Yeah, currently do a lot of content. My main base >> Just just disinterested in that one. That was a pretty good one. >> I am interested, yeah. I like it. >> Give it time. >> But yeah, definitely love the idea, you know. >> [laughter] >> So, I think that's what you do. And the nice thing is that even though the creative, like you're going to be expanding different locales, no one's going to know what the house looks like. So, you can take the best creative from any locale and then launch your new locations with the creative from everywhere. And as it expands, you just get this bigger and bigger compounding uh media machine.
1:36>> Okay. All right. Thank you, sir. >> You bet. Thank you.