Warum du an Reiche verkaufen solltest

0:00Imagine this pyramid as a representation of earning in the United States. What percentage of the people do you think earn 40% of the income? The top 10% earn 40% of the income in the entire US. Now, that's income, and that's pretty extreme. But, it's not even close to the difference when you look at wealth. So, US household net worth, okay, this is the value of their assets.

0:29Last year was 100 and 63 trillion dollars. And you're like, "Man, how am I going to pay rent?" I'm like, "Let's get some of that 163 trillion." So, this is going to blow your mind. So, I want you to imagine that you had $100. Okay, so I'm going to equate this 163 trillion is now $100. Okay, and we're going to spread it out relative to how it actually is spread within the United States. So, this is 100 people to represent 100 percentile files in terms of net worth in the United States. This 163 trillion dollars, what would they have if there was 100 people to represent this $100?

1:08They would have $2.50. I'm just going to use bills cuz I don't feel like having change. So, $2 out of that 100, the bottom 50. So, the next 40%, what do you think they would have? They're going to have 20, 25, 28 bucks. That's the next 40. Remember, we got $100 distributed here. So, the next 9%. So, now we're getting in the top 10, the top decile of net worth in the United States. How much do you think they got?

1:35They got 20. They got 30. They got 35. They got 38. All right, $38 in just this 9%. Now, you ready for the the drum roll? How much do you think the top 1% has? I mean, it's 1/10, right? So I got It can't be more than the other nine. What, right? I mean that you you'd think that.

2:05The top one, just the one guy would have 30 $2. One guy. Now, this means that this one guy has more than the bottom 90% combined. This is very important because it has implications for how you do business. So when you hear me say sell to the rich, they pay better, it's not some pithy statement. It's reality and it takes people a very long time to learn this. And people often take years before they actually start to figure this out.

2:39Usually there's belief issues. They're like, no one else could do this. And part of the reason is because everyone they know is poor. And they're like, there's no way I could sell something for that price. And so they make stuff against all the other small businesses to compete for these $2. Think about that for a second. You're putting all the resources cuz you see all these people, they're the ones that you're brushing shoulders with. They're the ones that you see in the street every single day. And you're trying to compete and slice these $2 a hundred different ways.

3:05Right? If you want to make money, go where the money is. If you're business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it.

3:49And so I'd like to give you this thing absolutely free. You can go to acquisition.com road map plug in your business information and if you want us to actually help you de-contain the business and you're trying to scale we'd love to help you out on the thank you page you can just book a call with my team and we will look at the business see if we can help and if we can we'll invite you out to Vegas and we'll do this in person live.