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Ein teures Produkt statt vieler billiger verkaufen
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Was du mitnimmst
- Wer nur günstige Kurse verkauft, verschenkt Umsatz, weil das eigentliche Geld hinten fehlt.
- Biete nach dem Kauf ein persönliches Onboarding-Gespräch an, das den Kunden vorbereitet.
- Zeige vor dem zweiten Gespräch ein Verkaufsvideo und gib dem Kunden dazwischen eine Aufgabe.
- So lässt sich aus einem günstigen Einstiegsprodukt ein Zusatzverkauf von mehreren tausend Euro machen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00I sell online courses to musicians that want to learn how to play jazz. >> Mhm. >> We do 1.36 in revenue. >> What's the price? >> So we sell courses a la carte, which could go anywhere from like 29 to 197. >> That's our range here? >> Yeah, that's good. Or we sell our membership, which is 39 a month or 390 a year. >> Okay. You're just missing a back end, dude. >> Yeah. >> You've got all these front ends. >> Yeah. >> You just don't have a back end. So you're you've been trying to make money off of what most people would consider a loss leader.
0:29>> Yeah. >> That's the issue. >> Yeah. >> It's like if I'm a grocery store and I'm being like, "Dude, I'm selling out of diapers left and right, but I'm not making a profit." It's like, "Yeah, cuz you're not selling the others. You're not selling the other stuff." All you have to do is you have all of these sales that are coming in every day. >> Yeah. >> What do you include with that? >> Just like an online course. They log into it. >> So I'll give you a hint. When people come in through all this, for every person, add in an onboarding call with someone on your team, and between the time they buy, they should watch a little VSL
0:57>> Okay. >> that pre-frames that call. And if you want to get Super Saiyan, have a seven-day delay, give them homework between that first call and second call. And here is where you can sell probably something in the neighborhood of like three to like $8,000. That's the model. >> So they become a member, and then we upsell them on the back end of that? >> They buy anything. >> Anything, doesn't matter. >> Right. And then we just have a bridge. We just have to have language that bridges between product one and product two.