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It’s easier to sell one really expensive thing to one really rich person than many cheap things

workshop_hotseat: A course creator doing 1.36 million with only front-end offers up to 197 dollars asks for help scaling. He's told he's missing a back end, and to add an onboarding call plus a pre-call VSL for every buyer, with an optional seven-day delay and homework before the second call.

Watch on YouTube It’s easier to sell one really expensive thing to one really rich person than many cheap things

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Key takeaways

  • >> You just don't have a back end.
  • So you're you've been trying to make money off of what most people would consider a loss leader.
  • You're not selling the other stuff." All you have to do is you have all of these sales that are coming in every day.
  • When people come in through all this, for every person, add in an onboarding call with someone on your team, and between the time they buy, they should watch a little VSL

Chapters

  1. 0:00
    Abschnitt 1 I sell online courses to musicians that want to learn how to play jazz.
  2. 0:29
    Abschnitt 2 >> Yeah.
  3. 0:57
    Abschnitt 3 >> Okay.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00I sell online courses to musicians that want to learn how to play jazz. >> Mhm. >> We do 1.36 in revenue. >> What's the price? >> So we sell courses a la carte, which could go anywhere from like 29 to 197. >> That's our range here? >> Yeah, that's good. Or we sell our membership, which is 39 a month or 390 a year. >> Okay. You're just missing a back end, dude. >> Yeah. >> You've got all these front ends. >> Yeah. >> You just don't have a back end. So you're you've been trying to make money off of what most people would consider a loss leader.

0:29>> Yeah. >> That's the issue. >> Yeah. >> It's like if I'm a grocery store and I'm being like, "Dude, I'm selling out of diapers left and right, but I'm not making a profit." It's like, "Yeah, cuz you're not selling the others. You're not selling the other stuff." All you have to do is you have all of these sales that are coming in every day. >> Yeah. >> What do you include with that? >> Just like an online course. They log into it. >> So I'll give you a hint. When people come in through all this, for every person, add in an onboarding call with someone on your team, and between the time they buy, they should watch a little VSL

0:57>> Okay. >> that pre-frames that call. And if you want to get Super Saiyan, have a seven-day delay, give them homework between that first call and second call. And here is where you can sell probably something in the neighborhood of like three to like $8,000. That's the model. >> So they become a member, and then we upsell them on the back end of that? >> They buy anything. >> Anything, doesn't matter. >> Right. And then we just have a bridge. We just have to have language that bridges between product one and product two.