Wenn ein Kleinunternehmer ans Aufhören denkt

0:00Unternehmer/Gast Heroszi hotline coming to a call near you. Gustavo Gus Lounge Bar. Let's go. You guys digging this? >> Hello. >> Hello. What's up, guys? >> How's it going, man? >> Excellent. Talk to me about the business. Gustavo's Lounge. All right.

0:23What's revenue? What's the problem? >> Well, so the revenue is kind of flat. Um, there's not really any returns. >> Well, what what's the number? What's revenue? >> Um, >> it's your first name. No one's going to know. >> It it'd be u zero zero return. >> No, no. Like, >> basically, >> you have a lounge, right? >> Yes, sir. >> Okay. But no, I don't care. Not your returns. What's your revenue? What do you do in monthly sales?

0:53>> Oh, well, so it's about a thousand a month. >> How do you pay rent? Uh, I pay rent uh yearly. >> Okay. So, you're doing $1,000 a month. What's your rent? >> Yes, sir. >> The rent is about 2,500. >> Well, that's definitely less. Okay. So, $2,500 in rent. How long you been in this lease? >> I've been in it for about a year or so.

1:18>> So, you just paid your your second year just now. >> Yes, sir. >> Got it. Okay. Okay. How big is How many square feet you got? >> How much? I'm sorry. >> How many square feet? >> Oh, uh, it's about 300 square f feet. >> Damn. Okay, got it. So, 300 square feet. And what do you sell at this at this lounge? Do you sell hookas? Do you sell alcohol? Like, what do you sell?

1:46>> So, we sell alcohol. Um, and then also kind of like some touch-up things for skin. I know it sounds like a little bit weird, but like >> Yeah, it does sound weird. >> Um some some uh some side things like some lotions and uh skinincare products. >> Why?

2:05>> Um and then just because um >> well convince you a smaller community. >> Okay. >> And so it's more for people kind of um having to go on a walk or something like that. have a place to stop by and kind of chill out for a bit. >> I'm so confused. Okay. So, how many people are in the local area that you live in?

2:30>> It'd be about 40 people in in the community that supporting. >> Wait, >> it's it's a very small community. Um >> Well, I mean, is this you got 40 people and you're trying to I mean, Yes, sir. >> What do you want to have happen?

2:55Alex >> I I would like for it to just restabilize and um go on the up and up a little bit. >> Well, you only have 40 customers. You know them all, right? >> Um pretty much. Yeah. >> I mean, are you in the middle of nowhere or like is this like a commune? Like what is this? Uh yeah, it's a it's a commune. Um for a smaller city, it has a lot of people that come in and out traveling.

3:23Alex >> So you're a tourist city >> basically. Yeah. >> But then there's 40 locals. >> Yes, sir. >> And then how many tourists come through? >> Um on the average I would say maybe 150 per week that go in and out of the town.

3:49Alex >> Why did you start this business? >> Because you're you're obviously not making money. So like why did you start it? >> To be honest, sir, it was to be able to help somebody else out so that they have a stable business license and to be able to um support their own family. Well, that's obviously not working, right?

4:13>> Yeah. Yeah, that's not working. >> So, when you have I mean, it's like you're trying to make money in what what sounds like a very poor rural area that has 150 total human beings that walk through that are new every week. >> Yes, sir. >> That's tough, man. >> It is. It is. Um I guess I'm not even looking for that much money in return.

4:40Um just for some stability. >> I'm just like why bother do this? >> Well, it would allow some travel opportunities for the person that runs it for me. >> Runs it for you. >> Yes, sir. >> Why don't you just have him like make YouTube videos and do it from wherever he wants? There's just so many other ways to make money that have superior like just that are just super like you are capped by the 40 locals and the 150 randos who walk through there that like that's the cap and

5:14>> y >> I don't know if like I just I feel like you should just do something else. There's so many other ways to make money. Basically, you're operating within the constraints of a system that are completely unnecessary. If the goal is, how can I support this guy or help this person make money? It's like just plug into the internet, plug into the internet. You go wherever you want. Like you're limited by 150 people in your local area. So just like don't limit yourself to them. Just go to the other three billion people on the internet. And you can do that any day of the week.

5:48>> I see. So would it be worth investing in some advertisements for this business or >> No. No, >> no, no. There's, dude, there's 40 people. You know them all. You just text them. There's no advertising. You just text the people. You're like, "Hello, come by." >> But like, I don't think you're hearing what I'm saying, though. I don't think this is worth pursuing. >> I see. >> You have $2,500 a month in rent, right? So, if you wanted to run a 50% margin business, assuming your your your your buddy is going to be running this now, $2,500 a month in profit is I'm I'm guessing it's super low that your what your targets are here.

6:20>> Yeah, it is. >> Right. So, 25. So, he's got to make a hundred bucks a day. So 3,000 like 100 bucks a day profit. So let's just double that and say with the cost of the business whatever it's he's got to make $200 a day. All right. So $200 a day 30 days. But he's not going to work I'm getting the vibe that this guy's not going to work seven days a week, right? >> Yeah. No, it's more five days a week.

6:43>> Yeah. Okay. So we got 24 days that we got to make $250 a day now in gross revenue. And so you basically have to have, you know, I don't know what you charge, but like I'm guessing it's not a lot for alcohol and stuff. So like basically I want to challenge the premise of the question, which is that like this is not a game you should is there's some games that aren't worth playing. I'm going to take this to the natural extreme to explain the point. If I said I live on the top of Mount Everest, now that's a destination. Let's go to something random. I live in in the in just a random I I live in the middle of nowhere. Truly, I live in the Sahara Desert. Okay, I have a lounge in the middle of the Sahara Desert. What should I do to grow my lounge in the middle of the Sahara Desert?

7:32>> I guess uh you're right. It I guess the best option would be to move location. >> No, the best option is not to move locations. The best option is to do a different business >> unless you want to go to New York and like compete with the club. You know what I mean? Like go to somewhere where there's people. Like if you want to have a local business, go where people are. I see. >> And if if people aren't there and you want to have this remote lifestyle, whatever, then plug into the internet. You can do that wherever you want. And if your buddy and and I'll say this, this is just me to you. All right? So, taking your buddy outside of it, maybe he's right next to you. Who knows?

8:04>> You're not responsible for this person at some point because it sounds like this person's an adult. >> At some point, they got to take their own like >> they got they got to man up or woman up. Like they got they got to work. They got to figure this out for themselves. like you're you're hanging your own life back. >> All right. >> So, yeah, >> I'm going to I'm going to I'm going to dip, but like these are these are your action steps.

8:30Alex >> You need to not take responsibility for someone else's life who's an adult >> and you need to switch opportunity vehicles into something that can actually make the amount of money that is required. And that guy or gal can learn how to do that in like not long. This is like you. You have internet where you're at? >> Yes, I do. >> Yeah. So then they can find out what to do on the internet. Really easy. >> Okay.

8:54>> Learn one skill and then message people about it or post content about it. It's all you can do. That's all you have to do. Very simple. >> Okay. >> Cool. >> Well, that that is very helpful advice actually. I think I will be um cutting my losses then. >> Well, good man. It's not a loss if you It's not a loss if you move forward faster. All right. >> All right. >> All right. Appreciate you guys.

9:20>> Yep. Appreciate you, man. Keep doing what you're doing. >> You, too. Have fun, man. >> All right. can see it.