How to Compete When the Market Leader Is Alex Hormozi

0:00If you guys are starting out, let me just give you the advantage. You'll get into an industry, whatever industry you choose to pick, and there's probably going to be an established player or multiple established players. I had GymLaunch where the biggest in that space for for gym licensing. So, if someone wants to get into that space, they're going to compete against me. What I would say if I were them trying to beat me, I would say, "Alex doesn't know who you are. He's making content. You're just a number and some frontline person that that you know, they trained is going to be dealing with your account." That's what I would say. I was like, "But with me, you get all my attention and you know that I'm the one who answers the phone and I'm going to do way better cuz it's going to be personalized. On the flip side, if I'm me, I say, "This is Johnny. Johnny lives in his mom's basement. There's a reason that he has no customers because he doesn't know what the [ __ ] he's doing.

0:39I've been doing this so long. I have 5,000. I got a zillion results here and we actually have a systematized. So, he's going to try and sell you something personalized, but the reality is you want something that's going to deliver results every time and it's already been turned into a system." Every position has an advantage.