Kundenwert steigern, wenn das Produkt zu gut funktioniert

0:00I sell indoor air quality solution to people that are very sensitive in their indoor environment. And we do 1.3 in revenue. We'd like to be on the moon. I mean, I don't know. 5 million seems to be the the going number today. So, 5 million would be great. 10 would be better. Um Why not 100? Yolo. >> Oh, yolo. It's 100 million. I read the book. Um >> [laughter]

0:24>> This sounds like a like a nice one. Um so, I want to know all of our customers are just kind of single-serving ketchup packets, right? So, how do we increase LTV for uh this It's so niche, right? They don't We solve their problem, so they kind of inherently don't They shouldn't come back. Well, don't they need maintenance and filters and things like that? >> Well, maybe, but we're not in the HVAC sector um to replace filters. Oh, so we could sell some product. Mhm.

0:56Um should we do that? I mean, how The the million-dollar question is how can we increase our LTV to that single-serving customer after we solve their problem? >> if you think about what what any business can do, it's like you can raise prices, you can decrease costs, you can cross-sell additional services, you can upsell better quality, you can upsell more units, you can downsell an inferior unit or worse quality unit. Um and there's an eighth one, but there's seven um that you can do.

1:23Um in terms of increasing, it's like which of those sounds more amenable? I'll bet you you probably have some room in pricing because you're niche down and most people are underpriced. But beyond that, I do think that the maintenance package makes a lot of sense. Okay. >> you're home services business functionally, right? >> So, we fired up what we call a It's It's a plan. It's a pure air plan. So, we come back annually and kind of do a checkup. Hopefully, that we see no newer different problems, right? >> [snorts] >> So, that's kind of a way to get back in the door, but it's not really ringing the cash register as much as I wish. So, then you really just have a sales problem. Okay. So, we have to So, is that maintenance thing free?

1:57No, they pay for it. That thing that come They come back for? Yeah. >> What percentage of people on the front end are paying for that thing? A quarter. Yeah, so you want to be like uh a close like that should be in the like 70 to 80% close rate range, which everyone's like I know you're like, "Wait a second. I thought I was sales constrained at 35." So, I I see there's kind of like two big buckets of sales. You have sales that are upsells, and then you have kind of like front end sales. Front end sales, if you're at 35%, that's kind of KPI for like an appropriately priced product or service.

2:26Um if I have a customer, and I have something that's not Basically, if the price of whatever my upsell is is less than the core product, and it's really a bolt-on, it should be more of an assumed close, and that should be positioned not as a new sale, but as something that everybody always does, and it would be weird for them not to buy it. Sure. >> And so, in that preframe, you can get um you should be able to get 70 to 80% take rates. Now, uh the second sale that you have So, you have two sales problems. One is getting the take rate on the maintenance, and the second issue is once they come back for the maintenance, what's the sales scripting so that we can upsell Sure.

3:00Sure. Okay. So, then kind of in that same vein is should our real primary customer be the affiliate army, which The answer is yes. I already know that. But um I'll save you the trouble. >> [laughter] >> But should we should we focus more on getting the holistic doctors and all those kind of our first foot in the door for the end user? Their customer. Does that make sense? >> How are you getting customers now?

3:25Uh just Google Ads. Okay. So, Google Ads is the primary of getting customers today. >> Are you maxed out on that? Uh no. Probably not. >> then I would for sure spend more first >> Yeah, yeah. before putting a second acquisition channel in. Okay. Um you'll probably be able to get to 3 million just on doing more. Um and then at 3 million, costs will start to go up, and that's where the maintenance plan will start to need to start paying dividends. Once you kick the maintenance plan in, that'll free up cash flow that might be able to push you to a million dollars a month. If it doesn't, then I would look at exploring the alternative channels.

3:55Okay. Awesome. That's it. Thanks, man. You bet. So, if you've hit a revenue ceiling where your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's a my team spends two days with you to identify the thing that's holding your business back. And so, if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.