Den richtigen Preis für deine Paid Community finden

0:00As a two-time Olympic Olympic table tennis champ, what's up man? 99 is charging $99 reasonable if I provide low touch low ticket one to many service. My focus with time will be to build this and also focus on big cash one high ticket. I think honestly, it's really just it's going to depend on the affinity of the audience with you. I would see a community like a community there could like for low ticket one to many like that, I think you could be between $9 and $99. And it's all going to come down to what churn is. Right? And so you can the So it's easy for me to say this. So I'm not you know, I'm not I'm not I'm Yeah. It's this this very easy for me to say and I understand the difficulty of actually executing this. But like you're going to probably have a few price points that you're going to test.

0:49Typically, it's best to go up in price point. So think about like this. It's like you should let's say you roll it out at you know, $19. You look at what churn is and you bump it to 29. You see if churn changes. If churn doesn't change at least by proportionally cuz there's two here's the thing is there's two factors with price. Right? Factor number one is conversion. Right? Will will conversion rate go down? So that's a factor. The other piece is will churn go up?

1:15So if I increase price, conversion goes down, churn goes up traditionally. The question is just by how much and what is my earning per click? All right. So everybody here should know what your earning per click is and if you don't know how to do that, uh Google it. But beyond that, I can walk through it verbally, but I feel like you guys probably I'll just walk through verbally and hopefully you guys can just watch this part of the recording again. Okay. So let's say you have 100 clicks that get to your page.

1:43Okay? You're then going to have a conversion rate number. So let's say 5% just to keep math simple. So five people buy and we're going to make it 20 bucks. Okay? So that means that we made $100 off 100 clicks. Okay? Now, our initial EPC, right? It's just going to be a dollar. So within 24 hours it'd be a dollar. Now, if we look further down the road, we're going to say let's say churn is 10%. All right. We're keeping our math simple again. Okay. Well, if we have $20 per month and 10% churn, then it means every person's worth $200, which means that we actually made to $1,000 on that day off 100 clicks over a long period of time, which means we made $10 per click.

2:24That's our effective EPC over the lifespan. Okay. So if that's the case, then what we're trying to do is just we're going to solve for the highest EPC. And so if we lowered it to $10 for example and conversion rate stayed at 5% and churn stayed at 10%, then we would have effectively lowered how much we made overall. And if we raise it to $30 and the conversion rate stay the same and our churn rate stay the same, then our EPC would go up by 50%. And so in thinking about it like this, you don't have to ask the question like what price should I do at? You're just going to test. And I'm going to be clear here like guys, I don't I don't know. Every industry is different. Like literally the conversion rate numbers on buttons differ between industries.

3:08So you're like should I use blue buttons or yellow buttons? It depends on the industry. And so as much as like I know I get the allure of like I wish Alex would just tell me the answer to life. Um if you actually had the answer, you'd be really bored. Part of the pleasure of this is finding it out. Right? Cuz you work for it and it's fun. And so that's that's that's big perspective. You understand your audience or at least you should a little bit and start at a price that you think is reasonable. And then you can always work up. And if you're not sure, I'd say go down um because you can always work up. Now, what happens is you keep working up and the numbers keep improving, you keep going up. Just keep going up. It's also a nice urgency thing. Now, at some point the numbers may drop.

3:46When that happens, just drop price to the point where it was the sweet spot and then let the customers know that when you who dropped the price that you're actually hey, if you want you can leave and come back and I'll give you the links so that you can get the newer price. So you lose a little bit, but you maximize the business. Okay. Heming, hopefully that answered your question.