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Wann aus einer Free Community eine bezahlte wird

Alex erklärt, zu welchem Zeitpunkt es sinnvoll ist, eine zunächst kostenlose Community in ein bezahltes Angebot umzuwandeln.

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MoreMozi

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Clip
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2:18
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MoreMozi Videos
Originaltitel
When to Launch a Paid Community After Going Free First
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Volltranskript auf dieser Seite

Was du mitnimmst

  • Hör nicht auf mit dem, was deine Free Community aufgebaut hat, nur weil du jetzt verkaufen willst.
  • Kündige die bezahlte Community 4 bis 6 Wochen vorher an und sammle in der Zeit Feedback von den Leuten.
  • Finde die 2 bis 3 Kernleistungen, die die Leute wirklich wertvoll finden, und biete nur die an.
  • Steigere die Werbung für dein bezahltes Angebot schrittweise, bis du es final launchst.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

4 Abschnitte

0:00I have 230 members in two days from organic. That's awesome. Congrats. Free community doing my first simple day. Awesome. I have lots of engagement. Awesome. When do I start offering paid community? I teach behavioral therapy. Great. ACT therapy, ERP therapy, cognitive search. Okay, cool. Uh, thank you for writing. Okay. By the way, star, awesome job. I'm I'm sure that you followed elements of the playbook that's inside. That's what it looks like. Great work. Okay. Now, I will allude to what I said at the beginning here, which is that you don't want to stop doing the things that filled up your free community. All right? You want to keep doing these things on a regular basis and you need to time, you need to schedule your time so that you always do that every day.

0:32Like every morning, first two hours, first four hours, you promote that thing. That's what you do. After that, you can flip the back half of your day, which is delivering on the back end. That's it. If you're not doing this stuff, you're not doing the stuff that's going to make you money within the context of this business. Okay. In terms of the plan, um, I think I would probably do something in the neighborhood of like I would probably seed it and say, "I'm going to be doing something really cool for you guys in four to six weeks. It's really exciting.

0:59In the meantime, here's some value." And then like you can sprinkle some cool thing and I would use these next four to six weeks to get data. I want to talk to people. I want to find out what they want and I want to find out what those two to three core things are. What's the newsletter and one call a week that's the only thing that I have to deliver on that people are going to be like, "This is [ __ ] worth it." Right? And just figure out what those core deliverables are that are very valuable that you can put in your paid thing. And so you build it up for four to six weeks inside my um inside this book, the leads book, there's a chapter in the affiliate section. I think it's like 137. I don't know why I just feel like I pulled that up, but I think it's um No, it's not 137, but it's in here under affiliates. It's called the whisper to shout and practice the whisper to shout method in your weekly webinars and I would say sprinkle one other post per week just kind of like leading up to it and you can literally just follow the countdown timer that's in this book of how you increase the frequency as you get closer to it, open the valve, sell the paid community, and then from that point going forward, use the four conversion method, the four the four um the four conversion points. So, lead magnet, free group, inside you have weekly webinar, onboarding call for everybody, uh the module with the CTA, and then you can obviously just DM and engage people.

2:16So, I think that's the fourth one.