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Was du mitnimmst
- Leute, die schon einmal bezahlt haben, kaufen eher ein teureres Angebot als Leute, die nichts bezahlt haben.
- Die Frage kostenlos oder Low-Ticket ist reine Mathematik: Kundenkosten (CAC) im Verhältnis zum Wert (LTV).
- Ein teurerer Low-Ticket-Funnel kann trotzdem schlechter sein, wenn er am Ende mehr pro Kunde kostet.
- Schau nicht auf kostenlos versus bezahlt, sondern immer auf CAC und LTV deines High-Ticket-Angebots.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00All right, Jason question. The free and paid community model. What do you think of the idea I've seen floated? Making the first community very low ticket rather than free increase the likelihood those members will convert into coaching high ticket. Yeah, I think that people who pay will be more likely to buy something else than people who don't pay because you're ascending a customer rather than creating a customer. So that's the big difference here is that you have a much higher close rate on ascensions than you do on cold sales.
0:25That's always how it is. The question is again a math problem which is if I can get free leads for four bucks and I get one out of 10 of those people to buy my thing then that might be all of this is just going to be what's my CAC for my high ticket thing. And so let's say it cost you $400 to get a low ticket sale. Okay. And let's say I get half of those people to buy. Well, it still means that I have an $800 CAC for my high ticket thing versus a $40 CAC. So, I don't care about paid versus free. I just care about CAC and LTV.
0:59That's it.