Zweites Angebot im Webinar sinnvoll?

0:00What's up, bro? Okay, so super excited. Uh I have a If you guys don't know, my my business sells personal branding and content education to real estate agents and mortgage loan officers and other adjacent industry pros. We do 4 and 1/2 million a year. This year, we'd like to do 6 million. Mhm. So, what I want to talk to you about is I have a huge upcoming virtual event on March 26th. And during this event, it's our big launch. We have a primary goal to sell out the tickets for the whole event. So, in 2-hour webinar, we're going to sell 1,000 tickets. Amazing.

0:35Um I feel like I'm going to do that. I'm going to hit that goal based on the amount of people we have opted in and the amount of people are going to show up live. And also the offer I put together for tickets. Last year, I sold about 70 uh 76% of the tickets out on these on the webinar, and this year, I'm going to do 100%. Okay. What's the price point of the tickets? >> on. I feel like I'm leaving a huge amount of money on the table by just having one offer. Like these are people who have followed me for years. They're going to be excited. They're going to be on the call. We're going to have special guests. It's going to be fun. And there's going to be 5,000 people on the call live. So, my question is should I be making a second offer during the live stream?

1:10>> Mhm. And would this dilute focus, confuse the room, or cost me the primary sale? And if I end up doing two offers, how do I sequence it without killing the room? How far away is the event from the virtual event? Uh so, the virtual event is on the 26th. Mhm. So, in 2 weeks now. And then the actual forward event is in July. Okay. Um Mhm.

1:37>> I have a school community. I've done workshop. I got other things I can sell. Yeah. >> But I don't know uh I don't want to miss out on the first goal. Yeah. Mhm. So, I'll tell you I'll tell you what I'm thinking. So, if I had like obviously an in-person selling environment is going to be superior in conversion to a virtual selling environment. And so, if I know that I'm going to be able to sell everybody from virtual to in-person, then I know I'm going to have that sales opportunity with the vast majority of the market, right?

2:07And then I'm assuming at your in-person thing, you sell the expensive stuff, right? Yes. So, I I So, I'll say this, I wouldn't sweat that you're like leaving a lot of money on the table. When you sell your tickets right now, do you sell tiers of tickets or just like one standard ticket? We sell a $1,000 regular ticket and a $3,000 VIP ticket. Okay. Um I I Like I think that you will Like the only reason I would consider selling something cuz you're going to have Uh so, you have March will it's it'll be the end of the March, so you have April, May, June. So, you have 3 months and then July, right? Typically, in that kind of like 14 to 16 week timeline, people will forget that they spent money with you already.

2:51>> [laughter] >> Um so, you could actually sell two things. But the risk of [ __ ] up your event feels relatively high and you're going to pitch everybody there anyways. So, like this is um Yeah, that makes sense. Yeah, this is where Leila that Leila would come in and she would say, "Alex, this is not a problem to solve. This is an opportunity that you made up that you're calling a problem." Ah, okay. So, like it's honestly one of the most helpful frames that Leila's ever given me is like this is a missed opportunity, not a problem to solve.

3:23But I don't think you're really missing it cuz all these people you're going to see in person, then you're going to actually sell the highest ticket stuff to those people because the next question we'd have is, "Okay, if we sell them a thing, what are we going to sell them?" It has to be a one-time thing. We have to deliver between now and then, right? And then what do you sell off the back of that? And it becomes this whole other thing when I think it's like I'm going to sell you little tickets and then they're going to go to the thing and then I'm going to sell I'm going to sell people there.

3:47Yeah, that sounds good. And then maybe like we upsell replays and other assets for regular ticket holders. Those are just like one-click upsells. Yeah. Yeah, I think that's all fine. Yeah, like anything that's automated on the way in, that's like normal, that's fine. And then, I mean, if you felt If you wanted to feel crazy, you could add another ticket level that included a benefit. You could do that, have a $10,000 ticket. What about like at the Okay, at the end of the call? Huh?

4:14I'm I'm sold out. Mhm. >> We're celebrating on the call. I'm like manifesting right now. >> [laughter] >> Okay. So then, what about then telling him about my school community or doing something? Is that cool? Well, yeah, I mean, if you've already hit the goal, it's fine. Um >> [sighs] >> And what's the price point of the school community? It's $2,000 a year. Yeah. Um so, what I would do is this.

4:39I would say, how And the ticket for the event is a thousand, right? Yeah, we'll probably discount it for the people who buy on the live session. Okay. Got it. >> I'm not I'm not I haven't decided on that. >> Yeah. I prefer you add value. Um but this I'll tell you what I'm thinking. Um you could Is it I'm going I don't want like again, there's part of me that's like it's don't get too cute, you know what I mean? Like don't [ __ ] with it.

5:05But if I wanted to be cute, I would consider What I'm tr I'll tell you what I'm thinking about right now. It's like, could I take the thousand-dollar thing and credit it towards the $2,000 thing so that I get everybody on $2,000 a year. Uh yeah, that could work. Right? And say, if you >> do special deals to sign up for annual anyways. Right. And so, I'd say, if you do it while you're on the call, you can I'm going to change the price right now live. You can do it right now.

5:38And you can go for an extra thousand dollars, you can have this for the >> is credited towards the school community. >> Yeah. The again, the only fear that you could have there is that that cannibalizes sales at the event. That's the only fear. The way I would position it is this is what's going to keep you going between then and here and there. That's how I position it. Got it. Okay. Yeah, because a lot of people in that lower ticket community end up purchasing the higher ticket anyway.

6:06That's probably that probably be the offer I would do at that time. Okay, cool. I think I that gets me out of the fact that I'm leaving opportunity on table. How much do you pay to fill the event? So, right now we're going to spend 50,000 in ads. And then um That's insane, dude. It's just organic posting, emailing, and we're going to get 10,000 opt-ins, and hopefully 50% show up.

6:33>> That's amazing. Yeah, that's crazy. And you're going to sell 1,000 tickets at 1,000 bucks off of 50k? Yes. We already pre-sold 300 at the end of last year's event. Beautiful. So, I already have a 300 300 person head start. Love it. Yeah, you're going to crush it, man. I do like that is that once you've got once you've hit your goal, then make the offer. Okay, sounds good, bro. And whoever set up these calls, the feedback is killing me. I know, believe me, it's killing me, too. We are we're 0 for like 6 on call setups. We just incapable of doing something simple. But thank you. I appreciate it, Neil. Sorry, dude.

7:08>> I hope I didn't get someone in trouble right now, but I just wanted to make sure I told you. >> They already know. I appreciate it, man. Thank you, bro. All right, dude. Good luck. All right. I'm going to take Roller Coaster 1 time seller 2K year recurring is pretty genius. Thank you, Kevin. I appreciate that. I'm 20 without experience joining a marketing agency start one or try AI automation agency. Um I think if you join a marketing agency, that could make a lot of sense if they if you feel like basically learn or earn. I think a lot of times you will be able to learn more in a small business cuz like the advantage of of working at a small business is that you're going to learn a lot of stuff. I think the like a step that I wouldn't like is like the massive corporation that puts you in a tiny hole that like doesn't like teach you a lot. You teach this one very specialized skill. That I'm not a big fan of, but there are on the other hand other big corporations that have amazing training programs. So like for example, our our associates who come work at the advisory practice for us, it's like they get suck like they have like the perfect job. They have the job I wish I had my whole life, which is like they get to basically sacrifice their lives to learn a shitload about business in like 6 months. It's insane.

8:12Um and they are the ones who do a lot of the kind of like the the the the grunt work of putting things together for the directors that we have. So that's like a great That's a great role, but that's very akin to like the associates or the analysts in like an investment banking world or a management consulting world. Okay, join AI startup or start my own. Drop out of college. I mean, I'm not going to make more stances on college. I've been pretty clear about that right now. Um it's going to depend on the opportunities. Uh hey Alex, thank you for all you do.

8:38Wanted to ask you how you'd help a minute service provider IT grow its leads. Run ads, make content, reach out to affiliates of people who already have your audience, uh or reach out to individuals you already know. Four methods. Pick whichever one you feel like you have the better skills for. Uh work for 2 years on a spa. Is it possible to start spa launch starting out? If not, what I can what can I do to get that? You can work I mean, whether you work for 2 years on a spa relatively irrelevant to me. I think that you could start it if you know how to get the customers for it. So if you were the one who was in charge of marketing and sales for the business and you know how to operate it more profitably, then for sure. From a credibility perspective, it's a little bit tougher, but at the end of the day, all that really matters is can you deliver value to the customer? Like that's it.

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