Hormozis KI coacht ihn bei Invisalign-Angebot aus

0:00Okay. So, top line revenue for last year was 1.6 million. >> this. So simple. Yes, keep going. >> We [laughter] are we are on track to do 2.1, 2.2 this year. The increase comes from we've been revving up the Invisalign side of our practice. 2 years ago we were doing eight cases a year. In the last 12 months we've done 143. >> Love it. >> I have questions where one's a little bit more just straight forward tactical which is I now need to hire a full-time appointment setter. Do you have any recommendations on compensation strategy?

0:35>> Dude, it's going to be such a short-lived thing, man. Like you're going to do this for like 12 months and then I mean tops cuz SDR like AI AI appointment setting especially for medical for something that like is well understood is going to have like it's it's it's in swing right now. >> We're already using an AI for our reception. So. >> Yeah, so you need to get an SDR. So you're saying like just recommendations for how to find an SDR?

1:00>> No, I I I have well, I mean if you if you have any quick ones that would be great. But I the the talking on phone. Sorry, my four-year-old. >> Young hungry 20-year-olds tends to work great. >> Okay. The other question I had is so we've been doing our price for Invisalign is 4,500. We've been doing as lead which I want to get rid of or as a as a offer was $500 off. I hate it. It's just has to be top line like you were saying a few minutes ago. So I was trying to come up with another magnet. The one I had come up with was coming for your free Invisalign consultation and we will make you custom whitening trays at no charge so you get that whether or not you move forward with Invisalign. You just qualify them verbally.

1:45>> You like that better than the $500 discount? >> Yeah, because my cost to produce trays is about 30 bucks. >> But does the person who come in for a free teeth whitening thing do they want Invisalign? >> So, that's the pre-qualifier. >> Okay. Okay. >> Right. Um >> And you're running that offer now? >> Uh no, I was I was about to start that and then uh I got access to your AI and what it recommended was uh do a um uh basically a uh $49 like get get pay for a a discounted $49 for whitening that would normally cost $400.

2:24>> Yeah. >> When you come in for your Invisalign. Yeah. Okay, so you have people up front staying in the game, uh help cover up cover cover up front cost and then we have a subscription model to um keep people in maintenance while waiting on the >> Perfect. That's yeah. Nice Nice job, AI. Good job. Um yeah, I'm I'm going to get I'm going to get retired soon. >> Uh Do that. >> No, that's it's it's it's um that's a good that's a good suggestion. Um So, I'll give you a little a little detail. Maybe the AI didn't say this.

2:54So, I still have feelings. Um Uh when you when you get the you want to get the card over the phone if you can. Um obviously to bill and then that way you can also charge a no-show if if uh if they if they don't show up. But, if you're billing them up front over the phone for the discount thing, um that'll that'll you know, dramatically decrease the show rate. And then when they come in, I would probably position this I would use probably half of a menu upsell in terms of the mechanics.

3:22So, obviously I like we own a teeth whitening chain, so I'm super familiar with like the whitening process and sales process around this. Um and like I the sales process that we we designed uh more than doubled LTV. Um and so, basically what we would want to do Do you have any computer imaging software? >> Yes. >> Okay. So, you do I'm guessing you show them like this is what your smile could look like. >> Yeah, so we have an ITERO so we can do both Here's Here's with just Invisalign, here's with Invisalign and veneers. >> Okay, yeah. So, oh do you do veneers, too?

3:50>> Yeah. >> Yo, dude. I don't know if you can you print it. Yeah, yeah. Yeah, so yeah, you know where that where I'm going to go here. Take a picture of them. Say what you know, here's you when you're pretty. Here's where you now. Uh you know, which of these three looks would you prefer? All of them are buying. And you say great. Um I recommend this. Do you want to use the card you have on file? Which they gave you because you already have it. So it makes the whole sales process super buttery.

4:17Yeah. I'm in. >> Yeah. That's a good one. >> Oh well. I mean the AI the AI kind of nailed it. But yeah, that that that will work real good. >> Awesome. Okay. >> Good job. >> All right. >> Good job. >> much. >> No, you bet. Congratulations, man. And thank you so much for donating books, dude. I appreciate it. >> If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through. And more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at your business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.