SEO-Agentur: Angebot im Workshop überarbeitet

0:00Unternehmer/Gast So Craig, welcome to Prozi. >> Alex, >> what's up, dude? $18,000. $18,000 a month, right? That's where we're at. 18K per month. Ad spend is zero. Okay, got it. Industry is digital services. >> Got it. >> Yes. Yeah. >> And you're selling to e-commerce? >> Yes, we are. >> Okay. >> To e-commerce brands trying to um so basically business is about a year old.

0:27Um, and we've kind of like my best friend is a really good web developer. We joined forces, uh, started like using his network to get clients. So, we've done around $25,000 in the last uh, 12 months. >> We're proud to say we've never had a client churn, >> but we're kind of like a glorified tech support department. So, like basically anyone with a credit card and a pulse. >> What's price point?

0:51>> Price point? Um, we're basically billing hourly at the moment. I'm putting together like an offer funnel and everything. So, don't do that. >> Yeah. It's like So, okay. So, what are you what are you billing right now on average? >> Um like £50 an hour, say. So, like $70 or so. Um >> right, it's just you and >> I'm trying to uh with one other full-time developer, a few freelancers and everything. So, we do offer like, you know, we do SEO, we do goods web web development, PPC, um some CRO stuff. It's kind of like we need to really rein in on our ideal avatar. I kind of

1:28>> I feel a bit silly because you've already showed me what to do. Um I need to go move mountains, get a ton of leads. Um get them get our ideal avatar. But um >> Well, you do need to change your offer. >> The opportunity to speak to you. So >> you do need to change the offer. >> Yeah. Yeah. >> The offer sucks >> for sure. >> We we need an offer. >> Dude, you're selling to people who are doing 30 to 100,000 a month, right? >> Uh yeah. Well, that that's the target audience. Some are a bit smaller, but yeah.

1:52Alex >> Well, whatever. I mean, I don't know if you just heard, I had uh who did I have on earlier? I had um Liz, I think Liz is doing $600,000 a month doing many chat automation and she's selling to e-commerce owners doing $25,000 a month and she's selling 6K a month, >> right? Yeah. >> You're selling like >> Yeah. Yeah. >> $100 a month. >> Yeah. Under underpriced is uh you're wildly underpriced, but we have to tweak the offer and the pricing together. So, I would want to say like, can we say like, uh, we'll get we, you know, we we'll replace 10% or 20% of your traffic with SEO within a year.

2:26>> Um, and our services are I don't know, starter $2,500, $3,500 a month just to like get going. >> Yeah. Yeah. I I have an offer I'm starting to pitch on cold outreach if I can run that by you. >> Okay. >> Uh, yeah. So, I mean, basically SEO industry is like really commoditized by retainers. So, I'm trying to just ramp up cold outreach and basically offer people like a free personalized audit as a lead lead magnet. So, I'll show them where their competitors are ranking, where they're ranking, and what they're missing out on. Give them a personalized loom, sort of showing them uh where how to improve. And then we're we're going to do like a 28 day sprint to basically fully optimize the website as much as we can. Try and get them as many wins as we can in the first 28 days.

3:07Alex >> I wouldn't use the word audit >> for the guarantee. >> Yeah, I wouldn't use the word audit because I think that sounds boring and not fun. So, I would say like look at like we will find you at least seven revenue opportunities >> that you can set up within the next 30 days for free. >> Gotcha. Okay. >> And then you walk them through it. Yeah. Way better. And you walk them through it. You say, "Hey, you can do this on your own. Turn it over to, you know, a web company or we'll do it for you."

3:33>> Gotcha. Um, and I was thinking like a in terms of like a guarantee, I was thinking maybe like we refund sort of 25% of our cost, like our profit margin, something like that. Yeah, that's fine. >> Yeah, it's I'm trying to make it more compelling, but it's um I think SEO is a tricky industry to to sell right now. >> Yeah. I mean, the thing is it takes time for SEO to work.

3:58>> Yeah. Well, I mean, we we can do a lot in in like four weeks and and just show them like initial wins and trying because I'm trying to build the trust because, you know, everyone's got a million SEO guys in their in their inbox just like, "Hey, you know, >> can you can you do uh yeah, can you do can you like guarantee around rankings like we'll get you in the top 10 or the first page or something?" >> It is tricky because it's like we could do everything right. Google changes their algorithm and and you know, their their site goes down. So, I try and pitch it as like we're going to stack the odds in your favor, but yeah, it's it's hard to guarantee results. I guess we could guarantee page speed, but I mean, that's not really the the be all end all of a business. No. Can you do anything around just traffic, not necessarily ranks?

4:43Alex >> Uh, I mean, potentially. Um, >> yeah. I mean, I like the seven revenue. Like, if I'm just keeping it simple, I think seven revenue opportunities. We're going to unlock these things. this is our price. You don't have to worry about guarantee or anything like that for now. >> Gotcha. Okay. So, so just like one time one time kind of lead magnet. Here you go. Uh and hopefully from there book a call maybe go into like the sprint. >> Yeah. I mean I would say like here's what it is. We can implement this in your business. Do you want us to implement in your business? Great. And so if you want have you read the money models book?

5:16Alex >> Yep. Yeah. Yeah. >> Yeah. I would use a wave fee offer for you. >> Okay. So for everyone who's watching online, I'll I'll on this. So wave fee offer is the last offer I think in the continuity section. >> And so when you have a business that like takes time for someone to get started, you do an AB and you say, "Hey, um option one, uh you keep flexibility, right?" And so you say, "Hey, it's, you know, $25,000 and then it's $5,000 a month after that." or I'll wave the 25 and it's $5,000 a month, but you got to stick for a year because it takes time for the SEO to work. And the good news is that if we haven't made progress within the 90 days, you can get out.

5:57>> That that would be my like second outdoor. >> Cool. Like that way, it's like you don't feel like you're committed. Like, but in 90 days, if we haven't >> like you know what what to insert here, but if we have an X within 90 days, then we'll let you out of the contract. So, instead of the guarant the guarantee is that we can let you out of the contract >> without having to pay the wave fee exit. But if we hit our thing, Yeah. then you got to pay that to get out because that would have been the flexibility price. >> Okay. Gotcha. Cool. That that makes a lot of sense. I appreciate it. Yeah.

6:24>> Okay. >> Um Cool. All right. Um, and just to take a second, I just I always thought if we ever spoke, I just want to thank you for for everything that you and Trev Trevor have done and to drilling everything down into a way that we can all understand because uh yeah, when it when it's like when I'm overwhelmed and I'm overthinking, it really helps so much to to be reminded it's input output equation at the end of the day. >> Well, I'm happy to hear it, man. >> Yeah, thank you, man. You're awesome. >> All right. All you. >> All right. >> All right, Sam.

6:49>> For everyone online, we're >> talking about page 153 inside the not offer, excuse me, money models book. All right. So, this is the last part of the continuity offers. That's the wave fee structure I was just talking about.