Angebot einer Schädlingsbekämpfungsfirma schärfen

0:00Unternehmer/Gast going on. My name is Josh. I own a brickandmortar pest control company that focuses mainly on recurring service plans residential clients. >> Yep. >> So, so currently my constraint is optimizing my offer. I feel like there's room for improvement. >> Optimize your what? >> So, uh my constraint is optimizing my offer. >> Offer for improvement. >> Okay. >> Yep. So, um I've been bundling basically all the services into like a mother of all bundles type of deal.

0:28>> Yeah. Um, I basically can't upsell with that since I'm bundling everything and margins get tighter, but my close rate does increase. Um, but when we don't bundle, the opposite happens. Close rates, margins do increase along with upsell potential. Um, so my question is, which of the two would you deploy to scale the quickest? Um, currently at a million dollars, start the business a year ago, looking to get to five next year.

0:54>> My question is, you said close rate decreases when you take away the bundles, right? Uh yeah. So so basically yeah with the uh that bundle um I basically just can't upsell and yeah pretty much >> I'm curious do the customers do you sell less of a specific type of customer like in terms of like income range or type of house or something like that?

1:20>> It's all upscale like uh yeah basically upper upper middle to higher class. Is that is that what you're asking me? >> Yeah. I was just trying to understand if like there's a specific type of customer that's more attracted that you're not getting when you switch that you lose with the switch, but that the ones that you're getting are going to have a uh a greater LTV. So, it's like kind of worth the trade-off, but I was trying to understand if there's a difference in customer.

1:46Alex Yeah, it's uh so the the customer um basically Yeah, I it's like so so the customers are pretty much the same. It's really not going to change. >> Okay. >> So I pretty much I'm focusing on like a higher customer here that's willing to >> Yeah. Let me push back real quick. So you said your constraint is your offer. I would say how do you know that?

2:14Well, so well, so because of the so really honestly it's like that close rate it it drops when we um when we don't bundle and when we do bundle it goes up. I mean the business is rocking and rolling. It's doing great. Honestly, I don't I'm just wondering if that is the constraint. >> It doesn't sound like the constraint. >> Like what's stop like >> why is the business not double in revenue?

2:39>> Like yeah what's stopping you right now? I mean, you said your close rate's fine when you have the bundle. So, sell the bundle. Okay. Unless there's some other major problem. >> So, the only thing is that the upsell potential drops. So, the LTV does drop. >> Well, then why don't you raise the price on the bundle? >> Yeah, I guess could just raise the price on the bundle. I mean, it's like >> love this for us.

3:08>> I will raise the price on the bundle. This was great. I'm glad we uh glad we had this. Okay, you we have this thing that everyone wants to buy, but it has lower margins. It's like, well, I'll bet you if you're especially going to upscale, they don't know the difference. So, you know, tack on 20 and that'll probably like double your margins. >> They won't even know. Yeah, you're right. >> I love it. >> Yeah, >> this was fun.

3:32>> Appreciate it. Hold up. I'm going to be seeing you guys IN UH DECEMBER. >> OH, FUN. >> WELL, rock and roll, man. We We'll see you out here. Tell us how much more money you make in the meantime. >> Yeah, that'd be lovely. >> Whole lot of money. Thank you guys. No, >> you bet.