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0:00So, I did an upsell at the at the book launch, which was for um if someone donated an extra $18,000 um worth of stuff, which was 800 more books or thousand more books, we give a discount. So, it's 1,000 more books, they had to donate. So, Tyler was in. Um thank you. Appreciate it. Um and we're we're you're going to see we're going to do a massive push to distribute the books. It'll it launches next week. So, look out for that. But, um anyways, the that group has been exceptionally positive. It's like I think
0:27>> it's awesome. >> Yeah, it's been great. But the sales process for this was a an 11-minute video with zero sales call and a button. And it was like, if you're the type of person that can get sold with an 11-minute video, then this is something that should be a no-brainer for you. And you will love it because you're the type of person who will like this. >> Didn't even watch it. >> Yeah, [laughter] even better. Right. And so, but like but that's but that's exactly the point is is like once the brand gets high enough then you can just make the offer with no promises and say hey every other thing that you've bought from me has been good you'll like this too trust me and then people will buy and as long as I keep that promise the next time I have a thing hopefully you'll still want to get it um and then that cycle continues to reinforce and so that is the brand loop it's like what other what what you say about you what other people say about you and then finally what the customer thinks about you after delivering the at that point is the final the final point.
1:22So like said differently, if you're going to go see a movie, you see the advertisements of the movie first and then you're like, "Huh, that looks interesting." And then a friend of yours sees the movie and they're like you're like, "Was it good or bad?" And they're like, "Oh, it was good." You're like, "Oh, okay. Now I'm way more likely to see it." But then when you go to the movie, you don't really care what your friend said. You're going to make your own call on whether you like the movie or not. And so that is the reinforcing loop that occurs with brand. It's just that most people Where's my Where's my homie? Where's my Where's my Dean guy?
1:47Where you at? Yes. So the reason that the you keep doing more offers is because you say it's great. You get a handful of testimonials because if you sell a thousand people, you can get 10 people to get a good result because they're going to get a good result no matter what because they're 10 out of a thousand are going to have something good happen. So you get your 10 results and then you convince people and then they buy and then all of a sudden those people say this sucks. And so then you have to start all over again saying this new thing is amazing and great and then get your 10 testimonials from your beta group because you can take a 100 people and 10 of them are going to get a result. You talk about the 10 results that are good. This is obviously lying in advertising by the way. Um, and then you go to sell the product and it sucks and then you just do that loop forever.
2:23And that is what most internet marketers are doomed to do.