Der YouTube-Player wird erst nach dem Klick geladen. Alternativ: Original direkt bei YouTube öffnen.
Was du mitnimmst
- Wenn Trainer unsicher sind, Nahrungsergänzung zu verkaufen, fehlt ihnen oft einfach Wissen über die Produkte.
- Ein 30-Tage-Programm mit Vorher-Nachher-Fotos und Ankündigung auf Social Media erzeugt Vorfreude und erleichtert den Verkauf.
- In einem kostenlosen Ernährungsgespräch am Anfang werden Ernährung, Training und passende Supplements gemeinsam besprochen und direkt verkauft.
- Beim Zusatzverkauf gilt: erst unnötige Produkte aussortieren, dann genau erklären, was und wie der Kunde es nehmen soll.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00UK based, money model's pretty good, but can't get my sales people to sell supplements. Cool. Might be that they're not really confident in their general supplements knowledge. Yeah. So, uh having sold a lot of supplements in my life, let me just give you the solution rather than, you know, us going back and forth on it. So, what you want to do is you want to give every single one of them kind of like the ultimate package and tell them to go through a 30-day challenge where they'll follow your meal plan and they'll take the supplements and you want them to take before pictures and after pictures. So, you say, "Hey guys." And you want to you kind of like whisper teach out this. So, uh right as all the trainers, you know, take their before pictures, like have them all be like, "Something big is coming." You know, like kind of like da da da da. And so, have them posting uh a ton during this 30-day period of like their workouts and their food and all the stuff. It's like, "Hey, we've got something sick that's dropping." And then at the end of the 30 days, you'll post all the the the after pictures, right? And with the after pictures, you'll then announce uh a 28-day, you know, transformation or something like that. And you can email your entire list and you can even post to your socials, whatever, and run it for free. Hear me out.
1:01You'll run it for free, so any members can also bring somebody or as many friends as they want to do the 28-day transformation. Here's how it works. When they come in, it is free, but the first meeting you're going to do is going to be a nutrition orientation. At the nutrition orientation, you're going to say, "Hey, we got your food covered, we got your workouts covered. These are the supplements you're going to want to take for the 28 days." And you'll sell them all uh, you know, three to five hundred, six hundred dollar package of supplements. And when you give the sales uh the the trainers commissions ex- one, if they can't sell anything but the supplements and they just went through the uh experience, they will like it a lot.
1:32Now, lucky for you, Mr. Training Gyms, let me tell you how to solve them. Uh da da da da. Anchor up-sell, where's my menu up-sell, where's my menu up-sell? Here we go. So, menu up-sells, which is page 77 inside the Money Models book, literally outlines exactly how I sell supplements. Four steps. Un-sell what they don't need, prescribe what they do need, which is basically tell them exactly how they're going to take each product. So, let me explain that. Actually, I'm going to go a little deeper on this one cuz I think you guys you guys go with that.
2:07Everyone good with that? All right, we'll go a little deeper on this one. So, the way to sell supplements. I sold a lot of supplements in my life. >> [snorts] >> Person comes in. As soon as they sit down, what you're going to say is, "Hey, um I'm going to give you this meal plan. Everyone always wants to know what supplements they're going to buy. I'll get to that, I promise, but I really want you to focus on the food cuz the food is the most important part. All right. What did I just say right at the beginning? One is I made everybody know that everyone wants to know which supplements they're going to buy. So, I've already seeded that. Number two, I've also told the truth, which is that I want them to focus on the food cuz the food is the most important part. So, you already accomplished two things right up front and you do so ethically. Now, after you go through it, you're going to go, you know, go through the nutrition plan, go through the grocery plan, whatever. You say, "Okay, finally, we're going to get to everyone's favorite part." So, then you flip back to the plan. Now, I integrated supplements into my meal plan so that they were one and the same, so that it wasn't like, "Oh, I've got supplements here and meals here." Cuz then it makes it seem like this is an addition. I want it to be integrated.
3:02All right. Now, the next thing you're going to do is on your meal plans, you should have little little little dashes next to each of the products that you have on site. And I prefer to step one, unsell. So, you say, "Hey Dorothy, I'm guessing you're not trying to get any chest hair." And they're like, "Oh god, no." And you're like, "Great. So, let's just cross out this testosterone booster. You probably don't need that." The next thing is you're not trying to gain weight, are you? No? Okay, cool. Let's just cross out this weight gainer.
3:27I don't need you on that. And so, I go through uh first two things they don't need. I'll be like, "Now, this one." I then give away the supplements that are low margin. So, I say, "Listen, we've got a fish oil or an omega complex. There's one down the road. I'll write down the brand name for you. You can got it. It's probably half the price of what we sell it for. Um it's not as good. I was like, "But it'll get you 80% of the way there." All right. So, let's just like I'll write it down. Boom. Next thing, this one, um this is generic. Uh you probably get another one probably for half the price down the road or right down down. Great.
3:55Boom. So, the next thing is like, "Okay. Now we've we've done our we've done our seating. We've told people that everyone's going to buy. Then we've unsold the products that I don't want them to buy or aren't right for them. Then we go to prescription. Okay? Step two. We say, "All right. So, I want you to write a one next to this, which is going to be your protein. I want you to write a two next to this. I want you to three next to this." Whatever. You're going to go down the list. And so, with each one of them you say, "All right. So, your pre-workout, uh, do you always drive the same car every day?" They're going to say yes. And you say, "Awesome. So, I want you to take your pre-workout. I want you to put it in the car with you cuz it's always going to be with you.
4:30Next thing is your, uh, post-workout. You're always going to be using this car. I want you to keep that in the car, too. Next one is your PM. Okay? So, this stuff I want you to take at night. What's the last thing you do before you go to bed?" Uh, "You know, I put my retainer in." Cool. I want you to put it right next to your retainer or right next to your toothbrush. That way you don't forget it. "What's the first thing you do in the morning?" Uh, "I drink coffee." Great. So, I want you to put your AM stuff right next to the coffee. I'm going to take this tape, put it on top, write a two. Take tape, put it on top, write a three. Tape on top, write a two. That way they know how many pills they're going to take at each of those specific sessions they don't have to think about it. So, I don't want this big sack of stuff that's going to sit in your closet. I want it already integrated in your life. That's prescriptive. Notice, I didn't ask them.
5:06I told them. I told them exactly how to take it. Then I say, "Great. Uh, for the protein, do you want chocolate or vanilla?" Great. You want chocolate? I like chocolate. Fantastic. For the, uh, for the pre-workout, do you like strawberry or kiwi? Most people like strawberry. Strawberry, great. All right. Awesome. Um, you're almost ready to go. Put it in front of them. And say, "Great. Do you need to use the card you have on file?" Awesome. Done.
5:31Close everyone. You'll close 90%. That's how it works. That's how you do supplement sales. All right. Next caller.