How a simple sales process lets anyone close deals and cuts commission costs

0:00We pay commissions. The higher our LTV goes, the higher the CAC will be. How do I escape that? >> So that that's only true if you have a percentage-based commission on a sale. A big function of that is what level of training already exists within the business and how much of a process is there. On one extreme, you have something where someone has to come in with a ton of skills, a ton of experience, and there's almost no structure. Well, that person I've got to pay a lot of money to do the sale. Now, if someone comes into an absolute machine, I can get them closing within 20% of the top guys because what skill is required to bring someone off the street? Not a lot. If I can make the process so easy anyone can do it, which means that I can pay anyone to do it, but then I get really good people on a really good process and then just murders.