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Warum es im Vertrieb selten ums Geld geht
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Was du mitnimmst
- Ein 200.000 Dollar Hummer zeigt: Kaum jemand könnte spontan 10.000 Dollar aufbringen.
- Preiseinwände im Verkauf sind fast immer Werteinwände, kein echtes Geldproblem.
- Nur wer wirklich kein Konto, keine Kreditkarte und niemanden zum Leihen hat, hat kein Geld.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00So, my Hummer is outside. It's a $200,000 car. It's layaway, technically. We have compromises on things. I think it's a lot, anyways. [music] So, these are the keys to my Hummer. It's $200,000. Who here can give me 10 grand for the Hummer? Do you think I would go out on the street and went and was like, "Here are my keys, 10 grand. [music] Can you give me?" And they know that I'm actually going to give them the car. What would they do? Figure the [ __ ] out. So, it's always a [ __ ] value objection. It's not about finances.
0:26Like, until someone shows me every bank account they [music] have that has no money in it, and that they also don't have credit cards, and they have no ability cuz they have no hands to [music] go apply for credit cards, and they don't have a phone to call friends to borrow money, then like, it just doesn't [music] help. The easiest example I had for this is …