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In sales, it’s usually not about finances.

Uses his $200,000 Hummer to argue that sales objections framed as financial are almost always value objections instead, since someone would find a way to pay if they truly wanted the car.

Watch on YouTube In sales, it’s usually not about finances.

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People
Leila · Alex
Channel
MoreMozi

Alex Hormozi ›

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Format
Short
Origin
MoreMozi Shorts
Transcript
Full transcript on this page

Key takeaways

  • Do you think I would go out on the street and went and was like, "Here are my keys, 10 grand.
  • What would they do?
  • Like, until someone shows me every bank account they [music] have that has no money in it, and that they also don't have credit cards, and they have no ability cuz they have no hands to [music] go apply for credit cards, and they don't have a phone to call friends to borrow money, then like, it just doesn't [music] help.

Chapters

  1. 0:00
    Abschnitt 1 So, my Hummer is outside.
  2. 0:26
    Abschnitt 2 Like, until someone shows me every bank account they [music] have that has no money in it, and that they also don't have credit cards, and they have no ability cuz they have no han

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00So, my Hummer is outside. It's a $200,000 car. It's layaway, technically. We have compromises on things. I think it's a lot, anyways. [music] So, these are the keys to my Hummer. It's $200,000. Who here can give me 10 grand for the Hummer? Do you think I would go out on the street and went and was like, "Here are my keys, 10 grand. [music] Can you give me?" And they know that I'm actually going to give them the car. What would they do? Figure the [ __ ] out. So, it's always a [ __ ] value objection. It's not about finances.

0:26Like, until someone shows me every bank account they [music] have that has no money in it, and that they also don't have credit cards, and they have no ability cuz they have no hands to [music] go apply for credit cards, and they don't have a phone to call friends to borrow money, then like, it just doesn't [music] help. The easiest example I had for this is …