If Your Idea Has Free Alternatives, Here's What I'd Do

0:00Bold lady. Hi Ox, I want to attract a lot of customers to the app and the app is about saving your time and capturing your idea fast. It's called Idea Gush. What is the best way to advertise it? I don't want to As somebody who would be a user of this app, something that's really important to know is that even if you have a novel idea, there can't be a cheap and readily available alternative that is good enough.

0:35And so, if it's like, well, people can capture their voices, like you can have a voice note on your phone really easily. Um, or you can have a chat that you have open for your GPT that just keeps all of your ideas in one string. Um, you can email yourself, you can text yourself, you can Slack yourself, like you can have a notes that you just open up if you want to type. Like there's the ease and the number of free solutions out there for this concept. Um, there's a lot of them.

1:01It also, I think monetizing this would be incredibly difficult because it's not super high value. So, you'd have to be you'd have to have like this is a consumer app functionally. And so, the way to advertise is make a product that's really good that then goes viral functionally on um, on B2C like to consumer word, you know, word of mouth like Uber. Um, it has to be really good and get virality because the LTV is probably going to be so low. Um, the price points to be so low that cost of acquisition from a paid perspective is going to be really tough.

1:30Um, getting influencers to promote this, it has to be super super novel. And a great rule of thumb that I think Elon has, which is like if you're going to get into a market of trying to disrupt them, which I'm hoping you are, you need a 10 times better product, which is usually just completely a new paradigm. Um, and so, unless the app thing is is like, you know, a hat that you wear that just captures your idea without you saying anything, which is unlikely. Um, I would say I'm not answering the question cuz I think that it might be worth reconsidering the business idea cuz I don't want you to start on something that if I had just known these things earlier on, I wouldn't have, you know, felt I wouldn't have gone down this path. So, I'm just trying to offer that.

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