Alex Hormozi KILLER LEG DAY with Stan Efferding

0:00I haven't done a single piece of fitness, I don't even post about it since I sold my gyms 6 years ago. And so he's like, I think we should put something out. >> What's up, YouTube? I'm here with Stan Efferding, the man, the myth, the legend. I looked up to Stan for a a really long time and I still do in a lot of ways. An amazing business person, an amazing fitness person, and just an amazing human overall. I've never heard anyone speak poorly against him, which is You never talked to my wife. >> [laughter]

0:24>> Stan was kind enough to invite Layla and I out to do a leg day with him and his crew out at City Iron. I think you're going to love the video. >> We're going to do a little leg day today. We just kind of warm up and get our knees hot. Maybe some hamstring curls and some sled drags just to get the legs warm, get the heart rate elevated. Then we like to jump on the leg press and kind of dump it all into the air and maybe finish with some extensions and curls. Maybe 10 each set. >> Total?

0:50>> Total for legs. >> Oh, jeez. Okay. Nervous. You'll probably go heavier than I do. I do more sets than I probably do. I have cuz I just don't train heavy anymore. I just I just don't. These guys do. >> I didn't know if we should just go after like a good pump. >> pump and keep the rest periods reasonably short. >> Alex was worried at first because I have this reputation of training hard, but he was pleasantly surprised to find out that I really do kind of a lot of low fatigue stuff now. For many, many years I tried to do too much and train too hard like I'd always done, creature of habit. And I would end up just being exhausted for 3, 4 days after that, brain fog and joint sore, etc. And I'm just trying not to do that to myself anymore, so

1:34>> All right, yeah. >> It's good. I think we're pretty warm. Heart rate's up. We're just going to build up to a couple really good top sets on the leg press. >> You doing 20? >> Yeah, we're just going to warm up and I think we'll jump into 20s, couple top sets this morning. Big thing about 20s is you don't want to go from zero to 100 on air. So you got to get your heart rate up. >> I had a big commercial gym that was just attached to my house in Austin. And so Layla and I are going to probably end up Yeah.

2:06>> [music] >> I do a lot of stuff that's more muscle focused. I don't mind having a lot of muscles soreness. I don't like joint soreness. I don't just like general fatigue and so Layla and I are going to look as nice as yours. It's funny cuz I got the worst legs in the group. You know, I run >> a meal prep company. So we had to shut down production. >> Yeah. >> So I got hunting for another meal prep provider to make the meals. Out of the blue, like I guess Todd called, a friend of mine, and said, "Hey, what's going on with Stan?" And said, "Have him call me."

2:37>> Which is super cool of them, you know. >> What are you occupying your time with? >> I am doing a lot of stuff. >> Yeah. >> And then of course the meal prep company was was doing well until little hiccup and It's really a hard time getting seminars back up and running cuz it's not just the fee for the seminar. It's the flight, hotel. >> Yeah. >> So. >> Try [music] to meet meet up at least once a week. >> Yeah. >> Not got a good leg day. >> If you can get one good leg day a week, and you can do a lot else wrong.

3:03>> You can do the club by yourself. >> Yeah, yeah. >> [music] >> We're done with the high energy stuff. Now we're just going to stick with the pump. >> The funny thing is I was on this podcast and the guys were like, "If I don't train hard in the morning, like I have a terrible day." I was like, "If I train hard in the morning, I guarantee a terrible day." >> You should be refreshed, you know. You should be crushed. I use a greater range of motion with the knee angle as opposed to hip loading. We do a lot of higher repetition stuff, 15s to 20s, shorter rest periods, get the heart rate elevated. And even when we do squats, I try and do say a higher bar.

3:35Today was kind of a Kabuki Transformer bar with the weights forward so it feels like a front squat. Feels great. Elevated heels, more elevator style rather than loading the hips. Woo. I got up to 250. All my joints were just murdering me. >> I'm like pulling my leg out of the car today. >> The weight itself, the body weight itself, you're tired. I go on a walk and turn and I get a back pump after.

4:03Yeah, abs I can do. >> Let's reduce the fatigue. Let's do mostly concentric work. Let's do a lot of sled drags, um more leg extensions and leg curls. >> Only calves? >> And and they find like I find that you maintain all of your size, a significant amount of your strength with much less fatigue that would impact their sleep and their general sense of well-being, their energy. >> Only calves? >> Only uh uh my thing on

4:28>> And it just takes away from that quality of life. >> [snorts] >> That was spicy. >> We did that today. It wasn't easy. >> No. >> Uh it's still a little bit of deep water. You know, it's a lot of great pumps, but now we'll find that we'll be refreshed the rest of today and tomorrow as well.

4:57>> Yeah. >> Yeah. >> How we feeling? >> Bigger. Bigger and weaker. >> [laughter] >> We'll see how walking looks. >> I'm not terribly good at this social media This whole vertical diets and fitness industry that he kind of took on himself like yeah.

5:24And I did really well for a number of years. >> Yeah, the meal prep company was doing decent. I had to shut it down. >> The value of the meal is still monetizable. I'm going to restart the meal prep company under Icon. I'm going to come out with the vertical kids ebook. I've got like 120,000 YouTube followers. I have no YouTube video. >> My problem my wife says is you're comfortable cuz I made some money in prior ventures. You know, I don't have any debt. >> This is [clears throat] I would look at it. >> Yeah. >> Take what seems meaningful. If I were in your shoes and I own the IP and I were in the exact same position, I would probably start with looking at like what's the highest value I can provide to a person. And then kind of working backwards from there. I would be leaning more towards certifications for B2B. You already have this IP in vertical diet.

6:04>> that, yeah. >> And so wouldn't it be great if you can just sell that IP or license it to hundreds of people at no incremental cost? And then those people become the affiliate base that then train clients rather than like work certs. >> Work certs are like certification classes where I would teach them how to use the vertical diet with their clients. >> Yeah. >> Co-authored by an RDN PhD so they can prescribe the diet. >> It's great. If I were like, how do I get this to a million a month? That's what I would be doing. I would build an affiliate army. You already have such raving fans. You'd be like, "Hey guys, like we're putting out the work cert."

6:34Maybe the first 3 months is like the teaching of how to coach and the other 3 months is more like a little bit more business acumen to help them sell clients. It's just LTV to CAC is just higher virtual. The conversions happen but the cost to get them in the door is a fifth. >> So it doesn't really mean it doesn't matter. >> They could sell the ebook but you just say like, "Hey, just sell everybody the meals." >> Cool, I've got my recurring through the meals and I've got this big super high margin licensing product on the front end and then you don't need to do nearly that much volume. Like from a promotional perspective, we can do four things. Like we can reach out to people one-on-one, we can hit lists so mass blasts, make organic posts which is like YouTube, Instagram, TikTok, whatever, or we can run paid ads.

7:08>> I like having the simplest business model possible. I certify people that evangelize the masses. >> People don't just get one cert. >> Right. >> I mean here all I did was plug cert. >> Everybody plugs cert. So you can change the description on it. Every video you have with one thing. Cuz they're still getting views every day. Whatever is right here before you click see more is kind of like above the fold. Attention fitness professionals who like love the vertical diet, I'm now taking a handful of guys and personally certifying you on the entire process.

7:33Click here to watch. They go to the webinar, they watch a 30-minute clip. That way they're qualified, they understand. They schedule a call and then you can sell the cert for probably 10 grand. I think that would be an appropriate >> When the student becomes the teacher. >> This is supposed to be a leg workout. That's all it was. >> Thank you, brother. >> No, I appreciate it. >> Thanks for taking me through the rear. >> Thanks, guys. >> You do look great. >> did a number on Father Time. >> You really are. >> Take care. >> I still have some strength in me. >> We satisfied that itch that everyone's got for seeing the finished But, now they're going to want more.

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