Ohne Handy zwölf Stunden fokussiert arbeiten

0:00It's amazing how much you can get done if you work for 12 hours without your phone. >> So, I mean, >> so simple yet so profound. >> So, I defined So, the here's the the the number one the the highest value productivity hack that I can give anyone. So, this is the the hack of productivity. Do nothing except for the task you set out to achieve. >> That's it. So, everything that people do in order to increase productivity that is not working on the task at hand is by very definition making them less productive.

0:30period. And so I think people have these very long routines. I think they have these like I got to get in the mood. I got in this. It's like what if you can start taking action despite your mood and then get into the mood faster through taking the action. And so all of the things that have made me more productive in life have been through elimination, not addition. And so it is eliminating outside stimulus besides the one task that I'm working on. And so if we think the hypothetical ideal or hypothetical extreme of the most focused person in the world is that that person would do literally nothing besides that one thing, which means they wouldn't eat, they wouldn't sleep. Now at some point you're like okay well in order for he has to eat and he has to sleep. Okay so every other hour is just this one thing. And so if we take that as hypothetical extreme we want to approximate that or get as close as possible to that extreme as humanly possible. And so for me it's good night's sleep knowing what I'm going to start on the day before caffeinate earplugs. I I double ear plug. I put the plugs and then I put the things on. And I work in a room that has no windows.

1:19Now some people are like that's depressing for me but for me it allows me to lose myself in my work not get distracted by something that's going on outside. Well, I was just about to say I'm glad you brought up environment because everyone has an environment they thrive in. So, I'm the same. I need I need instrumental music. I don't can't have music with lyrics when I'm thinking I just I just can't do it. So, I I have some artists that I'm happy to listen to instrumentals of. It also can't be songs that I know. It has to be music that's totally unpredictable and totally random because it helps me with creativity.

1:44>> Then I do need windows. I need natural light, but I need to not see anything real happening. So, it's like sky tree. It's like it's nondescript and there's not like Oh, >> correct. Yeah. [laughter] Not people. It can't be people. And I I can't work in noisy coffee shop. Like I can't work in environments like that. And to me, the environment is more important than this whole mood builder thing >> because that's like deep work like you're in the cave doing the thing.

2:10>> Can I can I tell a wild example? >> Yeah. >> So I believe you if you control the conditions, you can control the outcome, right? If you know all the variables. And so if we want to be productive, we want to control as many of those conditions as possible. And so to type hypothetical extreme, if I were to say, "Hey, I guarantee um that everybody who's listening to this, if we were all in one room, I could get everyone naked without saying a word." People would hear that and be like, "Oh my god, that's insane." >> What I would do is I would lock all the doors and I would turn up the the heat to 200 and then just wait and eventually everyone would get naked. And the point to that is that we can reconstruct the environment to get the desired outcome if we control as many of those variables as possible. And so you if you don't feel as productive as you want, you get distracted easily, you might not have even given yourself a shot,

2:50>> right? If you're trying to work while having your notifications on, while letting people text you and call you, and you're at, you know, in a in an area where people are coming by and like, is this is this chair free? Is this table free? And you're constantly getting pulled. It's like, you haven't even gotten a chance. And maybe you have a roommate who who walks in and out, maybe they listen to music. I'm like, and the thing is is that many people are in those conditions and they're like, man, I I think I have I think I have a medical condition. I think I need to get medicated. And it's like, dude, you didn't give yourself a shot. Like Jerry Seinfeld talks about how his his writing condition is he has a desk in a room that has nothing else and he's got a pad and he's got a pen

3:23>> and he's he doesn't have to write but he can't do anything else. >> And so if we define commitment as the elimination of alternatives then we need to commit to the work. Yeah. >> Right. If focus is anything that is not the work is not the work then that's it. And so I think that we get there through elimination not through addition. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free.

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