Vergleiche im Business richtig nutzen

0:00The nuance of comparison I think I find really interesting. Uh because I find comparison to be an exceptional tool. It's the judgment of the comparison that hurts. Right? So it's like I can say that Broen is doing better than me. Period. And that's objective. There's nothing wrong with that. He's doing better than me. He's got more more listeners. All that stuff. It's where it's like he's doing better than me and therefore I suck is the it's the second part I think that that people get in trouble with. So like I love comparison from a measuring tool perspective. just not as a judgment tool. And I think that's been helpful for me because then I can like look at everyone's stuff and say, "What is he doing better than me?"

0:36Because one of my one of my big rules in business is that if someone's making more money than me, they're better at the game of business in some way. And that has served me really well because a lot of people don't like Well, I don't like what they do. It's like, "Okay, well, do they make more money than you?" Yeah, but they're not what are they doing better than you? Because they're making more money than you. And the nice thing in business is that it's a it's a very objective game. Like, you can see how someone's doing objectively. Like, they're doing better. And so it means that they're doing something or they did something prior to that point better than you did. And I think dissecting that like the reason that I'm on this stage right now is because Kylie Jenner was on the front of Forbes when she was 20. And when I was 27, I felt like really cool. Like I was I think I told him just under 20 million that year personally and I was like I'm good at business. And then she was a billionaire and she was a girl and she was eight years younger than me and I was like what the [ __ ] [laughter] And so now I did feel terrible. Um but I was like she is doing something she understands something that I don't understand. And at that point it was brand. I didn't get it. I was super transactional with business which was just like I was all about like conversion rate optimization. How much like what are our CPM like cost per impression? How much are we spending?

1:47How much are we making? Like what are conversion rates across the whole process? Like where can we do more upsell? All that kind of stuff. Like it was all quant. And when I saw her just like overnight become a billionaire, I questioned kind of like my fundamentals around business. And it was that and then The Rock and then Clooney and then Conor McGregor and Huda Beauty, all of these people starting these billion-dollar brands overnight that I was like, I don't understand brand. And so that's what actually launched me into doing this. It was only because of that.

2:18and it was but I think if if there had been a flip side of like well it's just because Chris Jenner's her mom and whatever to protect me like my ego then I don't think I'd be here and so I think it is valuable to compare um and be able to pull out like what what they're doing better than you and then just looked at that objectively like I'm not saying I want her brand but I can see what she did and then emulate that in my way or at least that's how I see it. >> Real quick if you're a business owner and you are not growing as fast as you'd like I'd like to give you a free gift.

2:44So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.