Das häufigste Problem bei Unternehmern

0:00I think the biggest problem people have right now is when it comes to business. Oh, man. >> Just from your observation. Because up 200,000 people watching it, you have to notice these 200,000 people have a problem that they're trying to solve. It's got to be some solution that you have that they want. >> [laughter] >> Um no, honestly I think I think a lot of it is um is is people overthink a lot. And they they use overthinking as a proxy for action and it just isn't. They think that they're being productive by thinking more about the business they want to start rather than just starting it.

0:29And it's just it's fear. I mean, you can you can boil all of this down to fear of rejection. Like people are okay with failing. They're just not okay with other people seeing them fail. For success, let's say a recipe for success, what percentage would you say should be thinking about action versus action? Like premeditating what you're going to do versus action. >> Yeah, in the beginning you need to think a lot less and do a lot more. And the more advanced you are, the more you need to think and less you need to do.

0:53It just it just flips over time. And you just know automatically that I think it happens naturally. Like I don't think you know, think about Warren Buffett. I mean, he makes like one move a year. And it's like he he spends basically the rest of the time trying to make the right decision. And so like you move the speed with which you move through business is directly proportional to the amount of leverage you have with the actions you take. And so leverage being defined as the difference between what you put in and what you get out. Like if you have a lot of leverage, then like with this podcast, we have a lot of leverage. Like there's a lot of people that will listen to this even though we might only take us a couple of hours, right, to do this. So there's we put a little bit in, but we get hundreds of thousands of people who who will see and listen to this lot, you know, later. Um but when you start you don't have leverage. And so you need to make up for that with just shitloads and shitloads of effort. Um and basically do like you can see output as volume of of repetitions times leverage equals output.

1:39And if you have no leverage, then you just need to crank on volume until you can create leverage. And one of the things that creates leverage is skill. So like Graham can make a video and someone else can make a video. And it might take Graham and the other person the same amount of time to make the video. And Graham's video will have a hundred times more people who see it. That's leverage. Skill created that leverage. But how do you get the skill? The volume that he did beforehand. So it's like there's no like you can you can work smarter, not harder.

2:06But you have to work hard in order to work smarter. So you have to do that first. Yeah. So we just had on Dr. K, our Healthy Gamer, on the podcast. And he said like I I wanted to know how people start taking action in the first place. Like like what is and and he gave me a very interesting answer. I want to know what your answer is. Like if they can't find motivation to just start taking action in the first place, where do they start if not just action?

2:32I think I think motivation can be measured by um its equal opposite, which is deprivation. So you are you want water. You're motivated to drink water to directly proportional to how thirsty you are. You're horny in the direct proportion to how long it's been. Let's leave it at that. Right? Um and so [clears throat] those are physiological needs that most people kind of understand. Like hunger works the same way. Like you're really hungry if you haven't eaten in a while, so you're more deprived, you're more motivated. So money is kind of interesting because you would then think, okay, well poor people should be the most motivated. But that we can see with our eyes that that's not the case. So then like what's different there? Is that the deprivation has to be perceived. So like you feel when you're hungry. Like you have a you have a physiological need to to eat or you'll die. But I see more motivation among rich people to make money.

3:18Which by that context would mean that they feel more deprived of money than poor people do. And I would say me personally, like I'm talking about how I want to get to a billion dollars plus, I'm extremely money motivated. And the difference between my current level of wealth and a billion dollars is greater than the person who is at $5,000 a month who wants to make $10,000 a month. Both both in relative and absolute amounts. I'm more deprived of my goal than they are.

3:41And so I'm more motivated. And so um from a tactical perspective if you want to change your behavior, you need to change your environment. It's the fastest way to change behavior. Like if you want if you want to get good at swimming, you join a great swim team. It's the fastest way. Like you want to get great at ping pong, you join a great ping pong team. And you play on the team. You surround yourself with other people who then you can compare yourself to and get fast feedback loops going uh to get better.

4:06And so like if you're like at home in your mom's basement and that environment consistently does not create help you change the behavior you want, then you need to move. So then what if the person knows what's good for them to move and change their environment, yet they still don't do it? Then they won't do it. You just think that's a just a There has to be some level of something that they are deprived from. So they're they're probably comfortable. They're actually not that deprived. So like they're like, I'm really motivated. It's like you're not. You're not. If you don't want to be that successful, that's fine. Like it's only like you thinking that there's a problem with it is why there's a problem. Like you're going to die, I'm going to die.

4:37Both of us will be forgotten in a long enough period of time. So like it doesn't really matter. I find this interesting. And so that's the game I play. If I if I loved video games as much I love business, I'd play more video games. I just love business more. So you're pursuing business, pursuing a billion dollars because it interests you, it amuses you. Or do you have a certain like North Star? Like we talked to Tom Bilyeu. Yeah. Done something with him twice I think now. He says his North Star is increase human flourishing and decrease human suffering. Yeah. Do you have a true north that you kind of like always base all decisions off of? Or are you in pursuit of this billion dollars just because it amuses you and it's just a number?

5:07>> Yeah, no. It's I mean, billion dollars is is just an objective measure and when I hit that, it'll be 10. You know what I mean? I'll just move the the goal post. It's more um I want to die with nothing left. And so like what I would what I would love to have be true on my tombstone, not just have it there, but what I would love to be true or at least have people say is that like that man died with nothing left to give. And that would be a life well lived for me. And so like I deem that. >> Why do you need a billion to be able to do that?

5:32>> Oh, I just think that that that having that contrast will force me to be a better version of me. Like I'll have to level up. And so I want to be the like for me to have nothing left to give means that I've used up every ounce of my potential. And so like do I think I can be a billionaire? Absolutely. And so that's what I'm going to go towards. >> your giving in a billion dollars? >> No. No, I think I mean I think the stuff that I do with my content, my books is far in my in my opinion far more impactful. Now, to be fair, a billion dollars, five billion dollars, ten million dollars can do a lot of good. And I I like if I'm thinking about this in the long term, which I try to, like if I spend 10, 20 more years building this amazing audience of people that I can help, and then I over that same period of time I'm able to aggregate a tremendous amount of wealth, one, it gives me credibility to the things I'm trying to talk about. But also like there will be a merging of those two things that can create something really magical. And that's what I look forward to. And who I am today doesn't necessarily have all of the details yet. And I'm fine with that.

6:26Like future me is pretty smart, too. He'll figure it out. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page you can book a call with my team. And we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.