Die wichtigste Fähigkeit für Unternehmer

0:00It's interesting. Every time we talk to you, you're you always say, "Oh, yeah. I recently did this. I recently evolved this. I have since developed this." You always have something that you have just done. >> Most of the time, oddly enough, it's not even adding things. It's eliminating things. [laughter] Usually, usually words, you're not doing >> or Yeah. making your criteria more strict. What's something right now that you're currently working on and maybe you don't have full clarity of it, but you're seeking clarity? Well, I mean, how I'm going to launch my next book, um, is something that I'm thinking about just from a timing perspective. So, that's something I'm I'm thinking about.

0:36Um, a lot, honestly, a lot of my attention goes towards what I'm going to try not to do. And so, it's a it's an an accurate observation. Um, because I mean, if you listen to you listen to all the greats, you listen to Jobs, you listen to Basos, you listen to listen to Elon, uh, entrepreneurial greats, it's like they all talk about focus because it's so hard to do. It's so hard because the bigger you get, the more the more juicy and tanalyzing the opportunities become, right? And it's like and you have to just be like, "Nope, we're just going to keep doing this this thing that I know all the pains of and like we're just going to confront the issues we have and we're going to work through them one at a time when it's like, oh, but there's this amazing thing that could be fast and easy and it's like [gasps] it's just fast and easy because I don't know enough about it." And I just have to and like I've just been burned enough times jumping over that bridge to know that like the grass is greener. I just don't know enough. And the fact that I think it's attractive means I don't know enough. And so, uh, 2024 was the first time in my life where I've not had FOMO.

1:34And that was a first my whole career where I I didn't have a moment where I was like, I should be doing that instead of this. And I've been doing this, you know, I've been the entrepreneur game for a minute. >> And that was it was only like I realized it in retrospect. I was like, that was an accomplishment. That was a huge win for me cuz I've always had that like like a buddy of mine, close friend of mine did like $50 million in net earnings in Q4 just from trading crypto.

1:58No employees, like just just traded crypto, made 50 million in profit. And I I remember thinking in that moment, I was like, "Good for you, man." Like, no idea how you do it. Don't want to know. I'm going to keep doing my thing. But like at so many other points in my career, I would have been like, "Oh my god, teach me. I would you like I want to learn what you're like and I would completely taken my eye off the ball." And the thing is is like I have I've I think I've gotten this um a snowball that's finally started to roll. And I say this now hopefully, knock on wood, like it'll stay that way that um I'll manifest it. Uh [gasps]

2:34>> teaching. I'm I hope that I can stick I can stick with stick with it and because I've continued to get rewarded for sticking with it and uh it's been the hard like acquisition.com by by duration is the hardest single business that I've the longest duration that I've only done one thing. Um so that's been pretty cool. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

3:16And we've done this across software, physical products, uh service businesses, brick-andmortar, all of this. and it works and it's my gift to you. It's absolutely free and so the link's in the description, but you just go acquisition.com/roadmap. Just enter your info and it'll spit it right back to you.