Das beste Business, um ohne Geld zu starten

0:00if you have to start over question. So, I'll I'll read this. If you were starting out today with little or no capital, knowing what you know now, what type of business would you start? There's a That theme is recurring. >> Okay. You want You should do yours and I'll do mine cuz I have I bet you they're different. >> Um A- Anything that actually provides a pay-for-performance is what I would start. So, that is the first thing. The second thing is The second thing is you also want any business that you don't have upfront capital, right? So, I will tell you my favorite thing if I were to start something right now, I would be a recruiter.

0:30>> Uh >> Right? So, a- If you take a real estate agent or a recruiter, what's the difference? A real estate agent has to go get a listing and then has to market the listing, has to spend the money there, has to send open houses, has to do all of that. Or a recruiter still has a listing, but then can work it without any extra cost to be able to do that, right? So, if I were to start something today, one, something performance-based and second, that I can actually do on my time and and and actually without a lot of spend upfront.

0:56>> So, I'm going to piggyback on Sharran's because you you want to when you when you have no capital, right? You only have skills. And so, that means And if we're going to do something performance-based, then you want to sell the thing, you want to get a small percentage of something that has a lot of zeros. That's how it works. And so, obviously comes to the real estate space, lots of zeros. Even if though it's small percentage, you sell a $20 million building, it takes you zero capital in order to do that and you can get 4%, 5% of a building like that, it's a million-dollar commission, okay? Huge.

1:27Thing one. Thing two. If you're recruiting, you can recruit for VAs, smaller ticket, and you can sell VAs for $5,000 a pop, okay, fine. Or I could get a higher-level skill set and be like, I can I can go recruit executives. And also, the term changes, by the way, to headhunting. >> That's right. >> And you want to be a headhunter, not a recruiter. No one's like, I'm headhunting VAs because it's ridiculous, right? Of course you're not headhunting VAs, right? You just You're catching with a net, right? Like, we're harpooning, right? We're looking for whales. And so, we need to use that language. And so if you want to go hunt whales, then you go find businesses that are bigger, have the ability to pay and write big checks, because many of you guys might not know this, but in recruiting it's typical to charge 20% a commission, but the sale, the item that's being sold is what that person's going to get paid all in. So if I recruit an executive that gets paid $750,000 a year, that's like being a salesman who sells a $750,000 product, but you get a 20% commission.

2:29Absurd. It's a $150,000 commission check. >> Correct. >> Per. >> Per. >> So like insane opportunity on that side. On the flip side, I come from the customer acquisition side. So I like I have lost everything multiple times. I'll be here all week. Actually, I'll be here for the next five 5 hours. Uh >> [laughter] >> So So At least Before I'll do that or I'll pass out.

2:54What I do. All right. But the point is this. Um the Where was I going with this? Oh yeah. So so I have lost everything twice, and so I've I've always operated off of performance. And so I went to business owners, local is the easiest, and you say, "Hey, Mr. business owner, if I get you customers the the easy the cheap way of doing it is if I get you customers, will you give me a commission?" That's the easy way.

3:19My preferred way is, "Let me negotiate with the business and say, if I got you a hundred customers, what's the cheapest you would sell your delivery for?" And because if you go to a less sophisticated business owner, they're going to be like, "Well, you know, I sell my thing for a hundred, but I would if you did a hundred of them, I would do it for 50." And I say, "Great, 50's the number." Now, what I'm going to go do is I'm going to go sell it for a thousand, because I know how to sell, and then all of a sudden, of course, they're going to get a little upset, and that's fine, and I'm going to say, "Hey, I'm going to sell this for a lot more money." Now, old me would have just gone and sold it for way more.

3:53Newer me, it would be like, "Hey, I just want to let you know, you agreed to 50, I'm going to still pay you the 100." >> Right. >> I'm going to pay you the full boat, but I wanted to set this up because are you going to be upset if I go sell people at a thousand? And then if they push back, how do you overcome that? I would say, "Well, wouldn't you want somebody who paid a thousand dollars rather than a hundred dollar customer?" Because what do you think a thousand dollar customer can do? They can spend more money. And so you're going to be able to get all the LTV after this from this customer for life as long as you do a good job.

4:21Right? And so from there, that's how I made my That's how I made my split. Now, I went to businesses, obviously gyms is what when I literally did this. Um they had basically no incremental cost uh to add a add a customer to a a training session, right? And so what I mean by that is if you've got a semi-private training studio and you've got one trainer and they can go up to six people in a session and you've got three there, you're still paying the trainer the same amount. And so me putting two, three more people in there changes basically nothing for the cost basis of the business. And so most of those guys, if I said, "Hey, if I sell six weeks or eight weeks up front, can I sell that for whatever I want? And then afterward, and you should want me to sell that for as much as possible because then they're more likely to stay for as high as possible." And that was my pitch. Now, if I was broke as a joke, I had truly no money, then I would go and make a thousand dollars. I would do that first. Like I'm just being real. I would do that first and then I would take that small amount of money and then I would put it into advertising so that I can then say, "Hey, you don't even have to pay a dollar." Because if you have to ask the business owner to front the ad spend, they get way more leverage for the work. And so I'd rather just come to the table with like five grand and then do that. But I have done it from zero. So, I just That's what I would actually do. And it's cuz I That's what I actually did. If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the hundred million dollar scaling road map, which is basically two hundred hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.